The e-commerce industry in India is exploding with opportunities. Fueled by factors like rising internet and smartphone penetration, the e-commerce market in India is expected to reach a size of 111.40 billion by 2025 from $46.2 billion in 2020.
The number of online shoppers in the country is expected to go up to 500 million by 2030, according to a recent report by MMA India and GroupM.
If you are already a part of the domestic e-commerce industry or are planning to open an online store soon, there are multiple free sources from which you can attract traffic to your online store and get more buyers.
The traffic will not only get you the initial traction but has the potential to provide long-term benefits by way of sales and brand recognition.
The Aasaan app lets you create an online store with minimal effort. You can start your online store in a few clicks and start selling in no time. You can sell your products or services across India with the Aasaan app. Create a free online store here.
As a small business with limited funds available for paid advertisements on social media and search engines, it is best to explore these free ways to drive traffic to your online store.
This is one of the most popular and high-value items on this list. You can spread the word among your friends and family about the online store that you have just launched. You can ask them to visit the website and share it further with their network.
This will get you initial traction and your first set of free traffic on the online store.
As an online store, your business needs to be present on all major social media platforms and post regularly. The postings can be about the products you offer, the features, benefits, unique aspects of your products, or any other information that you feel would be valuable for your target audience.
You can join major social media platforms like Facebook, Instagram, Twitter, etc., and build a strong following with time. The follower base on social media will also visit your website and be a source for driving traffic to your online store.
SEO, short for search engine optimization, is very important for an online store. Optimizing your website for search engines will ensure that your website ranks high on the search engine results when a user searches for something related to what you are selling.
Basics like adding keywords to product descriptions, title, and meta description, along with technical SEO, are required to get the site optimized for search engines.
Always remember that SEO is a long-term game that may not give results in the short run but has the potential to be a source for free traffic via organic search in the long run.
As you start to get orders or leads, you can build an email list and keep them informed about the latest offerings, sale announcements, or any special discount that you are offering.
There are many email marketing software that does not charge anything for the first few thousand emails in your list.
This communication channel with your prospective or existing customers will increase trust with the brand, and the free traffic that it drives on the website is a bonus.
Creating content that focuses on providing valuable and usable information to your target audience, which will go a long way in establishing a relationship.
Articles, blogs, videos, and infographics are some of the popular forms of content that you can take up for your online store. This exercise will drive traffic to the content that you create and, eventually, your online store.
Setting up a blog is very important for an online store. The more blogs you create, it is expected to have a spiral effect on SEO and the amount of traffic that you can generate.
Blogging is the most popular way of attracting free traffic to your online store via search engines and referral links.
You can get in touch with the micro-influencers in your industry and reach out to them with a free sample of your product that you are selling on the online store.
This exercise will give you a lot of organic publicity on social media and among the important stakeholders in your industry. You will be able to notice a spike in traffic to your online store soon after this exercise.
You should optimize your website for performance like site speed, ease of navigation, and smooth checkout process. These may not be a critical factor in the early days but they can prove to be an element that will make or break your business in the long run.
A fast, easy-to-use website will motivate users to keep coming back for a seamless experience.
You can launch a loyalty program among users to promote repeat purchases and traffic on your website. This program will not only increase traffic on your website but will also bring repeat purchases.
You can design a point-based loyalty program or offer additional rewards in partnership with other brands to the loyalty program members.
You can start with joining groups related to your industry on social media platforms and slowly graduate towards joining forums related to your industry. On this journey, always look out for problems, solutions, and conversations that are taking place in the industry.
This will be a good platform to plug and push your online store as you find an optimal opportunity. You will be able to attract regular free traffic to your online store by being a part of the conversations that are taking place around your products and industry.
Make the most of these free ways to drive traffic to your online store. Be it products or services, the Aasaan app makes it very easy for you to create an online business in just a few clicks.