Ecommmerce today has taken the world by storm. It has created a new global market with the trillions of dollars' worth of goods being bought and sold each year.
The growth rate has changed the way of business and advertising. And here comes the latest trend in ecommerce – voice commerce or voice search.
It does sound quite futuristic, but it's already here and beginning to change the rules of the game for all major players in ecommerce.
According to Global Market Insights, by 2024, global smart speaker sales will surpass $30 billion.
Customers choose to use this method more and more often, but let’s not forget that it’s not essential to own smart speakers to use voice technology in online shopping.
That’s why voice commerce is expected to become a top one trend in e-commerce in the coming years.
Voice search optimization (VSO) is the practice of optimizing a website's content to be found by certain voice search queries and to show up higher in the results.
A website that does not have voice search optimization can suffer from poor visibility in Google searches.
VSO is something that every site should have if they want to be found through speech recognition systems.
If you implement voice search into your e-commerce site, you will provide your consumers the ability to look for items inside your online store without having to manually type in any information on a keyboard.
Instead, they will be able to do so purely by using their voices.
If you are already familiar with the operation of a voice assistant like Siri from Apple or Alexa from Amazon, then you will find that voice search inquiries for online shopping are processed in a manner that is quite similar.
Speech search enables individuals to search for items without having to type in search terms.
This is made possible via the application of artificial intelligence voice recognition technology that blends the areas of computers and linguistics.
To perform a voice search, shoppers can use two types of devices:
1. Smartphones with voice assistants (Alexa, Siri, Google Assistant, Cortana, etc.)
2. Voice-enabled gadgets (Amazon Echo, Google Home, Apple HomePod, Samsung Smart Home, etc.)
With voice search, customers can easily search the catalog of products with a simple voice query and don’t have to look for keys or types.
Although the typical typing speed is roughly 30 words per minute, a voice search can handle up to 100 words per minute thus increasing the speed of search, saving time, and helping customers to multitask.
Voice Search increases the accessibility of a website for customers with physical, cognitive, and learning disabilities. As most of the traffic is through mobile devices it is more convenient for customers to use voice search.
In point of fact, making a purchase through speech may be completed in under a minute. At the moment, this is the quickest method for completing your purchase.
Naturally, this is relevant in the context of e-commerce applications and websites that provide users with the option to make purchases via voice commerce.
The voice assistant will be of assistance to you during the process of buying. Even though it is not yet feasible to glance away from the screen while browsing various items in shops, it is still far easier to make purchases using voice commands than it is to make use of the traditional techniques.
You may use it when you are cooking, doing laundry, putting together furniture, lying in bed, and doing a great deal of other things. Voice commerce enables you to do transactions almost anywhere, even while keeping your hands completely still.
Quite frequently, the voice assistant is able to correctly identify the item that the consumer intends to buy.
Companies analyze the data they collect from customers' prior purchases in order to enhance their customers' overall shopping experiences by providing more options for items that are likely to pique their customers' interests.
Customers will find that utilizing their voices to make purchases is significantly more expedient and easy.
Payment systems are external solutions. This indicates that the foundation for ensuring financial transactions are secure in voice commerce is the same one that underpins e-commerce and mobile-commerce platforms.
Because these technologies are connected on each platform in such a manner that makes the provider accountable for their safety, the provider is referenced throughout this sentence.
We don't need to be concerned about whether or not a store has made arrangements for a safe payment since we already have it covered.
Performing a manual search in the conventional manner as opposed to using the voice search option results in some distinct variations.
Additionally, it provides a number of benefits, which are accessible to the user as well as any company that makes use of the voice search capabilities.
If marketers are aware of these distinctions, it will be easier for them to determine whether or not to move through with adding a voice search option for their e-commerce businesses, and it will also make the transition simpler and more time-efficient.
Obtaining the featured snippet spot (aka “position zero”) on the search results page will be the name of the game in a voice search-dominated world.
So, if you want to drive valuable leads to your business, make sure the information you add during Google My Business listing is correct, precise, and up-to-date.
Most voice searches come in the form of questions rather than phrases. So, instead of saying “shoe stores Hyderabad” a user might ask, “where’s the nearest shoe store?” or “What are the best shoe stores in Hyderabad?”
It’s that people don’t speak the same way they search online. You must adapt your voice search strategy for natural language.
Content is one of the most important factors with voice search. When people ask questions, they are looking for answers and valuable information. Creating content is the best way to deliver information your audience wants.
Page speed is one of the most important factors on Google. People have an expectation that your page will load quickly. If it doesn’t, you’ll lose leads for your business.
As noted, Google voice search is the most popular. Thus, whether customers use Google Assistant (Google Home) or Google voice search, your items may be found on Google Shopping.