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Privacy Policy

Effective as of Oct 27th 2021

PRIVACY POLICY

 

The mobile application ‘Aasaan’ and its related website, sub-domains, sites, services and (hereinafter collectively referred to as the “Platform”)., owned and operated by Lightbooks Technologies Private Limited, a private limited company, having its registered office at 1-65/2/A/46, Plot No 46, Cyber Hills, Kakateeya Hills Rd 9, Kakatiya Hills, Guttala_Begumpet, Hyderabad, Telangana 500081, India, Telangana State, India (“Aasaan”, “us” or “we”).

OUR COMMITMENT TO PRIVACY

We recognize the need for security and protection of the information that you share with us. This privacy policy ("Policy") explains how we collect, use, share, disclose and protect your Personal Information (defined below), when you (“you” or “Users) visit and/or download the Platform and/or use the Services (as the case may be). We have created this Policy to demonstrate our commitment to the protection of your privacy and your personal information.

This Policy shall be deemed to be incorporated into the terms of use of the Platform (the “Terms”) and shall be read in addition to the Terms. Your use of and access to the Services is subject to this Policy and the Terms. Any capitalized term used but not defined in this Policy shall have the meaning attributed to it in the Terms. In the event of any conflict between this Policy and the Terms, the interpretation placed by Aasaan shall be final and binding on you.

YOUR ACCEPTANCE

This Policy is an electronic record in the form of an electronic contract formed under the Information Technology Act, 2000 and the rules made thereunder. This Policy does not require any physical, electronic or digital signature.

BY USING OUR SERVICES OR BY OTHERWISE GIVING US YOUR INFORMATION AND/OR INFORMATION ABOUT AN END CUSTOMER, YOU WILL BE DEEMED TO HAVE READ, UNDERSTOOD, AND AGREED TO THE PRACTICES AND POLICIES OUTLINED IN THIS POLICY AND AGREE TO BE BOUND BY THE POLICY. YOU HEREBY CONSENT TO OUR COLLECTION, USE, SHARING, AND DISCLOSURE OF YOUR INFORMATION AND INFORMATION OF AN END CUSTOMER AS DESCRIBED IN THIS POLICY. WE RESERVE THE RIGHT TO CHANGE, MODIFY, ADD OR DELETE PORTIONS OF THE TERMS OF THIS POLICY, AT OUR SOLE DISCRETION, AT ANY TIME SUBJECT TO THE TERMS CONTAINED HEREIN. IF YOU DO NOT AGREE WITH THIS POLICY AT ANY TIME, DO NOT USE ANY OF THE SERVICES OR GIVE US ANY OF YOUR INFORMATION. IF YOU USE THE SERVICES ON BEHALF OF SOMEONE ELSE OR AN ENTITY (SUCH AS YOUR EMPLOYER), YOU REPRESENT THAT YOU ARE AUTHORISED BY SUCH INDIVIDUAL OR ENTITY TO (I) ACCEPT THIS POLICY ON SUCH INDIVIDUAL’S OR ENTITY’S BEHALF; AND (II) CONSENT ON BEHALF OF SUCH INDIVIDUAL OR ENTITY TO OUR COLLECTION, USE AND DISCLOSURE OF SUCH INDIVIDUAL’S OR ENTITY’S INFORMATION AS DESCRIBED IN THIS POLICY. YOU FURTHER REPRESENT THAT YOU, AS A USER, HAVE PROCURED THE END CUSTOMER’S CONSENT (WHERE NECESSARY) TO AASAAN’S USE, DISCLOSURE AND PROCESSING OF THEIR INFORMATION ACCORDING TO THIS POLICY AND UNDERSTAND THAT AASAAN SHALL NOT BE HELD RESPONSIBLE, LIABLE OR ACCOUNTABLE IN ANY MANNER OR TO ANY EXTENT WHATSOEVER, FOR YOUR FAILURE TO PROCURE SUCH CONSENT. THIS POLICY APPLIES TO ALL THE CURRENT AND FORMER VISITORS, USERS AND OTHERS WHO ACCESS THIS PLATFORM.

  1.  LEGAL REQUIREMENT AND SCOPE 

  1.  This Policy is published in compliance with, among other things:
  •  Section 43A of the Information Technology Act, 2000;
  • Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011;
  • Regulation 3(1) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021.

  1. Aasaan will collect and process your personal and third-party data carefully, only for the purposes described in this Policy and only to the extent necessary as defined herein and within the scope of the applicable legal regulations. This Policy seeks to ensure that any personal information or third-party information handled by Aasaan is managed in a way that is ethical, compliant and adheres to best industry practices. 

  1. This Policy describes the types of information Aasaan collects, why and how Aasaan uses the information, with whom Aasaan shares it, and the choices you can make about Aasaan’s use of the information. This Policy also describes the measures Aasaan takes to protect the security of the information and how you can contact Aasaan about its privacy practices. 

  1. This Policy describes Aasaan’s current data protection policies and practices and may be amended/updated from time to time in accordance with the terms herein. 

  1. TYPES OF INFORMATION 

  1. Personal Information is defined as any information that relates to a natural person, which, either directly or indirectly, in combination with other information available or likely to be available with a body corporate, is capable of identifying such person. 

  1. Personal Information: Personal Information means any information that may be used to identify an individual, including, but not limited to, the first and last names, physical temporary and personal address, telephone number, date of birth, age, gender, e-mail address, or any other contact information, financial information including bank account details, credit/debit card details or such other payment information. Further, Sensitive Personal Data or Information (“SPDI”) of a person includes Personal Information about that person relating to: passwords, financial information (bank accounts, credit and debit cards or other payment instruments), physical information. Aasaan limits the collection of Personal Information of the User and/or the End Customer to that which is necessary for its intended purpose.

  1. Business Information: Business Information means any information that may be used to identify an individual’s business, including but not limited to the name and address of the entity, date of incorporation, e-mail address of the entity, contact information of the registered office, company identification number (CIN), financial information including bank account details, PAN details, names of the directors and such other information (hereinafter referred to as “Business Information”). 

  1. Non-Personal Information: Non-personal information means information that does not specifically identify an individual or business, but includes information from you, such as your browser type, the URL of the previous websites you visited, your Internet Service Provider (ISP), operating system and your Internet Protocol (IP) address. Aasaan may gather any non-personal information regarding how many people visit the Platform, the User Domain, the pages they visit, their IP address, and the type of browser they use while visiting the Platform and/or User Domain and locations, operating systems, applications installed on your device, device ID, device manufacturer and type, device, connection information, screen resolution, usage statistics, default communication applications and other technology on the devices you use to access the Platform and/or User Domain, maximum products purchased by the End Customer. Such information shall also include all such Personal Information collected and stored by Aasaan that undergoes the process of de-identification and is no more identifiable to you or any natural person (hereinafter referred to as “Non-Personal Information”). Aasaan may also collect Non-Personal Information that you voluntarily provide, such as information included in response to a questionnaire or a survey conducted by Aasaan. 

  1. Usage Information: Usage Information includes without limitation all data and information collected automatically through the Platform and/or User Domain (or through the third party analytics service providers), by use and access of the Platform and/or User Domain in the nature of system administrative data, statistical and demographical data, and operational information and data generated by or characterizing use of the Platform and/or User Domain including without limitation Non-Personal Information, cookies, Platform/User Domain traffic, time spent on the Platform/ User Domain, number of visits to the Platform/ User Domain and other similar information and behaviour indicating the mode and manner of use of the Platform/User Domain (hereinafter referred to as the “Usage Information”). 

  1. Personal Information, SPDI, Business Information, Non-Personal Information, and Usage Information hereinafter shall be referred to as “Information”.

 

  1. REGISTRATION, COLLECTION, AND USE OF INFORMATION

  1. Registration and Information you provide:

When you access the Platform, you are required to register to use the Services. To provide you the Services, we must collect such Personal Information and other information as may be informed to you at the time of registration by Aasaan from time to time.

  1. Non-Personal Information and Usage Information we collect:

When you visit, download, and/or use any of our Services and/or the User Domain, we may collect certain Non-Personal Information and Usage Information, including, without limitation, information about your and the End Customer’s device hardware and software that is automatically collected by us when you and/or the End Customer download, access, and use the Platform and/or User Domain (as applicable). The Platform also may access metadata and other information associated with other files stored on your or the End Customer’s device. This may include both Personal and Non-Personal Information like photographs, personal contacts, address book information, etc.

  1. Information we collect from other sources:

We may receive Personal Information about you and/or the End Customer from third-party sources, such as ( social media platforms, when you log in or sign-up on the Platform using your social media account or the End Customers log in or sign-up on the User Doman (as applicable), we may receive Personal Information from that service (e.g., your username, basic profile Personal Information) and in some cases, we may collect Personal Information from lead enhancement companies which help us to improve our service offering; (iii) advertising and marketing partners to monitor, manage and measure our ad campaigns. Information collected by Aasaan from a particular browser or device may be used with another computer or device that is linked to the browser or device on which such information was collected.

  1. This information we collect is used by us to: (i) operate the services and provide the services (including those subscribed by the Users); (ii) deliver personalized services; (iii) expand and improve the quality of the service; (iv) provide general aggregated statistical data regarding the use of our services; (v) analyze our performance and marketing activities; (vi) improve data security and fraud prevention; and (vii) comply with applicable laws and regulations.

  1. All information, including Personal Information, disclosed by you, the User shall be deemed to be disclosed willingly by you to Aasaan and without any coercion. No liability pertaining to the accuracy/authenticity/genuineness/misrepresentation/ fraud/ negligence, etc., of the Information disclosed shall lie on Aasaan, nor will Aasaan be in any way responsible for verifying any information obtained from you.

  1. You represent and warrant that any and all the Information, including but not limited to your and/or End Customer’s Personal Information, is absolutely correct, accurate, and complete in all aspects. If you access or use any third-party site through our Platform, Aasaan would like to inform you that any information that you provide or that is collected by such a third-party site will be governed by the terms of their own privacy policy and not this Policy. 

  1. If we want to use the Information collected for purposes other than what is mentioned herein, we will obtain specific permission from you by advising you of the identified purposes for which information collected will be used or disclosed. You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. In order to withdraw consent, you must provide notice to us in writing. If you do not want us to collect this information, do not download it or delete it from your device.

  1. SHARING/DISCLOSING PERSONAL INFORMATION

  1. We may share or disclose Non-Personal Information about you and/or the End Customer that does not identify any individual or device without restriction. We may share Personal Information that we collect or you provide or disclose to us with our parent company, subsidiaries and affiliates, contractors, service providers, and other third-party service providers we use to support our business activities and who are bound by contractual obligations to keep such Personal Information confidential and use it only for the purposes for which we disclose it to them in accordance with this Policy. We may disclose your Information with your consent to third parties to market their products or services and for any other purpose disclosed by us when you provide the Information.

  1. We may disclose the Personal Information shared with us, with or without notice, only if required to do so by law or in the good faith belief that such action is necessary to (a) conform to the edicts of the law or comply with the legal process served on us; (b) protect and defend our rights or property and Platform; and, (c) act under exigent circumstances to protect the personal safety of users of our Platform, or the public.

.

  1. END CUSTOMERS’ PERSONAL INFORMATION

  1. We collect, store and process certain Personal Information of End Customers (“End Customers’ Personal Information'') solely for and on our Users’ behalf and to facilitate the provision of Services to the Users via. the Platform. For example, each of our Users is able to import their e-mail contacts from third-party services like Gmail or otherwise collect and manage contacts via. their User Domain. Such contacts are then stored with Aasaan on the User’s behalf.

  1. All End Customers’ Personal Information disclosed by the End Customers shall be deemed to be willingly disclosed to you, the User, via. any transactions undertaken by such End Customers on the User Domain. You hereby agree that you have obtained explicit written authorization and consent from all such End Customers without any coercion, whose information you will be sharing with Aasaan. No liability pertaining to the accuracy/authenticity/genuineness/misrepresentation/ fraud/ negligence, etc., of such Personal Information disclosed shall lie on Aasaan, nor will Aasaan be in any way responsible for verifying any End Customers’ Personal Information shared by you.

  1. You are solely responsible for notifying your End Customers of the collection, processing, and use of their Information and informing them that their information will be transferred to and processed by Aasaan on your behalf.

  1.  USE OF COOKIES

  1. Our third-party service providers and we use cookies, google analytics, web beacons, and other similar technologies in order to provide our Services and ensure that it performs correctly, to analyze our performance and marketing activities, and to personalize your experience.

  1. Cookies are small data files that are placed on your computer or mobile device when you visit our Platform or use our services. Cookies are used in order to make the Platform work or to work more efficiently, as well as to provide reporting information.

  1. You may turn off cookies in your browser via settings. You can block cookies on your browser by refusing cookies. You may delete cookies. If you turn off cookies, you can continue to use the Platform and browse its pages, but certain services will not work correctly.

  1. Google Analytics is an element of the Service. Our third-party service providers and we may use Google Analytics, which transmits website traffic data to Google servers located anywhere in the world. Google Analytics does not identify individual users or associate a user’s IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and Platform usage.

  1. Session cookies are automatically deleted from your hard drive once a session ends, and most cookies are session cookies. You may decline the cookies, however, if you decline the cookies, you may be unable to use certain features on the Platform, and you may be required to re-enter your password frequently. You may opt to leave the cookie turned on. 

  1. By using our Services, you consent to the processing of data about you by Google in the manner described in Google's Privacy Policy and for the purposes set out above. You can opt-out of Google Analytics if you disable or refuse the cookie, disable JavaScript, or use the opt-out service provided by Google.

  1. STORING OF PERSONAL INFORMATION

  1. Personal Information provided by you or collected from you and/or the End Customers may be stored in data centres located anywhere in the world. We are committed to keeping such information, including, without limitation, Personal Information, protected and secured, in accordance with industry standards and regardless of any lesser legal requirements which may apply in their jurisdiction.

  1. While you can terminate your account at any time, your information may remain stored in the archive on our servers even after the deletion or termination of your account as long as the same is required to be retained by law. However, we will not sell, transfer, or use the information relating to the terminated account of an individual in any way.

  1. SECURITY

  1. Aasaan may transfer your Personal Information and submitted content like images and business information uploaded by you the Platform collects from you to our servers located in India for processing and storing. By submitting your information, you agree to this transfer, storing, or processing. Aasaan will take all reasonable steps, including encryption of all information, to make sure that your Information is treated securely without any loss, misuse, or alteration of Information and in agreement with this Policy. Aasaan secures the Information you provide, protected from unauthorized access, use, or disclosure.

  1. We also regularly monitor our systems for possible vulnerabilities and attacks and regularly seek new ways and third-party services for further enhancing the security of our Services and protection of our Users’ privacy.

  1. Regardless of the measures and efforts are taken by us, we cannot and do not guarantee the absolute protection and security of your Information and the End Customers’ Personal Information , including without limitation, Personal Information, or any other information you upload, publish, or otherwise share with Aasaan or is shared with the User Domain or anyone else. We encourage you to set strong passwords for your Account and avoid providing us or anyone with any sensitive Personal Information of which you believe its disclosure could cause you substantial or irreparable harm.

  1. Furthermore, because certain areas on our Services are less secure than others, and since e-mail and instant messaging are not recognized as secure forms of communications, we request and encourage you not to share any Personal Information on any of these areas or via any of these methods.

  1. The transmission of information via the internet is not entirely secure. Therefore, Aasaan cannot guarantee the security of data sent to us electronically, and communication of such data is therefore entirely at your own risk.

  1. You also agree and understand that access to your Account on the Platform and to your User Domain is via. your Login Credentials, which is the password, protected, and this helps to secure your account information. You are solely responsible for maintaining the confidentiality of your login credentials. To ensure safety of your Information, you are advised against sharing your login credentials with anyone. If you suspect any unauthorized use of your Account and/or your User Domain, you must immediately notify Aasaan by sending an email to info@aasaan.app. You shall be liable to indemnify Aasaan for any loss suffered by Aasaan due to such unauthorized use of your Account and/or User Domain.

  1. For any loss or theft of Information due to unauthorized access to your device through which you use the Platform and/or User Domain or other reasons solely attributable to you, Aasaan shall not be held liable or responsible under any circumstance whatsoever. Further, Aasaan shall not be responsible for any breach of security or for any actions of any third parties or events that are beyond Aasaan’s reasonable control, including but not limited to acts of government, computer hacking, unauthorised access to computer data and storage device, computer crashes, breach of security and encryption, poor quality of Internet service or telephone service of the user, etc.  

  1. For further details in relation to the security standards used by Aasaan, you may visit .aasaan.app/security.

  1. CONTROL OVER YOUR PERSONAL INFORMATION 

You have the right to withdraw your consent at any point, provided such withdrawal of the consent is intimated to Aasaan in writing through an email at info@aasaan.app requesting the same. Once you withdraw your consent to share the Personal Information collected by Aasaan, Aasaan shall have the option not to fulfil the purposes for which the said Personal Information was sought and Aasaan may restrict you from using the services on the Platform and/or the User Domain.

  1. RECTIFICATION/CORRECTION OF PERSONAL INFORMATION 

  1. You shall have the right to review your Personal Information, Business Information and/or SPDI (as the case may be) submitted by you on the Platform and to modify or delete any Personal Information and/or SPDI (as the case may be), provided by you directly on the Platform. You hereby understand that any such modification or deletion may affect your ability to use the Platform. Further, it may affect Aasaan’s ability to provide its services to you. 

  1. Similarly, the End Customer has the right to withdraw his/her consent at any point. Provided such withdrawal of the consent by the End Customer is intimated to Aasaan by you, in writing through an email at [insert details] requesting the same. Provided however that this will not make processing which we undertook before such withdrawal of consent unlawful. 

  1. Aasaan reserves the right to verify and authenticate your identity and your account information in order to ensure accurate delivery of Services. Access to or correction, updating or deletion of your Personal Information, Business Information and/or SPDI (as the case may be) may be denied or limited by Aasaan if it would violate another person’s rights and/or is not otherwise permitted by applicable law.

  1. DATA RETENTION

  1. We may retain your Personal Information (as well as your End Customers’ Personal Information) for as long as your Account is active, as indicated in this Policy, or as otherwise needed to provide you with our Services, subject to applicable law.

  1. We may continue to retain your Personal Information after you cancel/deactivate your User Account and/or cease to use any particular Services, as reasonably necessary to comply with our legal obligations, to resolve disputes regarding our Users or End Customers, prevent fraud and abuse, enforce our agreements and/or protect our legitimate interests.

  1. We may store Non-Personal Information and Usage Information received by us in perpetuity, provided such storage and retention is in accordance with applicable law.

  1. You agree that you will not submit any false information or any illegal or damaging content to the Platform. 

  1. Aasaan reserves the right to terminate access to or the ability to interact with the Platform and/or the User Domain in response to any concerns Aasaan may have about false, illegal, or damaging content, or for any other reason, in its sole discretion.

  1. LINKS

The Platform and/or the User Domain may contain links to other third-party websites such as Google Pay and others. We are neither responsible for the privacy practices of such websites or services nor endorse them. We encourage you to be aware when you leave the Platform and/or your User Domain and to read the privacy statements of each and every website and service you visit before providing your Personal Information. This Policy does not apply to such linked third-party websites and services.

  1. PUBLIC FORUMS AND USER CONTENT

Our Services offer publicly accessible blogs and support contact through email. Please be aware that any Personal Information you provide in any such areas may be read, collected, and used by others who access them. To request the removal of your Personal Information from our blogs, feel free to contact us at: info@aasaan.app. In some cases, we may not be able to remove your Personal Information from such areas. For example, if you use a third-party application to post a comment (e.g., the Facebook social plugin application) while logged in to your related profile with such a third party, you must log in to such an application or contact its provider if you want to remove the Personal Information you posted on that platform.

  1. In any event, we advise against posting any Personal Information (via any means) you don’t wish to publicize.

  1. If you upload any User Content to your Account or post it on your User Domain and provide it in any other way as part of the use of any Service, you do so at your own risk.

  1.  Although we have put adequate security measures in place to protect your Personal Information, we cannot control the actions of other Users or members of the public who may access your User Content and are not responsible for the circumvention of any privacy settings or security measures you or we may have placed on your User Domain (including, for instance, password-protected areas on your User Domain). You understand and acknowledge that even after its removal by you or us, copies of User Content may remain viewable in cached and archived pages or if any third parties (including any of your End Customers) have copied or stored such User Content. To clarify, we advise against uploading or posting any information you do not wish to be public.

  1. MINOR AND USAGE ON BEHALF OF ANOTHER PERSON  

Aasaan does not intend to attract anyone under the relevant age of consent to enter into binding legal contracts under the laws of their respective jurisdictions. Aasaan does not intentionally or knowingly collect Personal Information through the Platform and/or User Domain from anyone under that age. Aasaan encourages parents and guardians to be involved in the online activities of minors to ensure that no Personal Information is collected from a minor without their prior consent. If you are using the Platform on behalf of someone else, including but not limited to, on behalf of your minor child/children/employer, you represent and warrant that you are authorised by such person to accept this Policy on their behalf and to consent on behalf of such person to Aasaan’s use of such person’s Personal Information as described in this Policy.

  1. BUSINESS TRANSITION

In case Aasaan undergoes a business transition, such as a merger, acquisition by another company, to or the sale of a portion of its assets, the Personal Information shared with us will, in most instances, be part of the assets transferred. You acknowledge that such transfers may occur and are permitted by this Policy and that any acquirer of ours or that acquirer’s assets may continue to process the Personal Information as set forth in this Policy. If, as a result of the business transition, the Personal Information will be used in a manner different from that stated at the time of collection, the relevant data subjects will be given a choice not to have their information used in this different manner as described in the Changes to this Policy section, below.

  1. UPDATES/CHANGES TO THIS POLICY 

Aasaan will occasionally update this Policy to reflect company and customer feedback, and applicable laws personal information that reflects changes to our Personal Information collection, usage, and storage practices. We shall notify you at least once in a year or whenever there is a change in the Policy, as the case may be by email or by posting a prominent announcement on the Platform. However, we encourage you to periodically review this Policy to inform how Aasaan is protecting your information. Your continued use of the Platform after we make changes is deemed to be an acceptance of those changes.

  1. LIMITATION OF LIABILITY

  1. Aasaan shall not be liable to you for any loss of profit, production, anticipated savings, goodwill or business opportunities or any type of direct or indirect, incidental, economic, compensatory, punitive, exemplary or consequential losses arising out of performance or non-performance of its obligations under this Policy.

  1. Aasaan is not responsible for any actions or inactions of any third parties that receive your Information.

  1. Notwithstanding anything contained in this Policy or elsewhere, Aasaan shall not be held responsible for any loss, damage, or misuse of your Information, if such loss, damage, or misuse is attributable to a Force Majeure Event. The term “Force Majeure Event” shall mean any event that is beyond the reasonable control of Aasaan and shall include, without limitation, sabotage, fire, flood, explosion, acts of God, civil commotion, strikes, lockouts or industrial action of any kind, riots, insurrection, war, acts of government, computer hacking, civil disturbances, unauthorised access to computer data and storage device, computer crashes, breach of security and encryption, pandemic or national/state lockdown due to any reason and any other similar events not within the control of Aasaan and which Aasaan is not able to overcome.

  1. COMMUNICATION POLICY AND OPT-OUT

  1. Service and billing messages: We may contact you with necessary information regarding our Services or your use thereof. For example, we may send you a notice (through any of the means available to us) if a certain Service is temporarily suspended for maintenance; reply to your support ticket or e-mail; or send you reminders or warnings regarding upcoming or late payments for your current or upcoming subscriptions; forward abuse complaints regarding your User Domain; or notify you of material changes in our Services.

  1. Promotional messages: We may use your Personal Information to send you promotional content and messages by email, text messages, notifications within our Platform, marketing calls, and similar forms of communication from our partners or us (acting on our behalf) through such means.

  1. You may choose to “Opt-Out”/stop receiving our newsletter or marketing emails by following the unsubscribe link included in these emails or by sending an email to info@aasaan.app. However, you will not be able to opt-out of receiving administrative messages, customer service responses or other transactional communications. Also, opting out of the Platform’s collection of location information will cause only its location-based features to be disabled. 

  1. INTERPRETATION

Any heading, caption, or section title contained herein, is provided only for convenience and in no way defines or explains any section or provision hereof or legally binds any of us in any way. Any mention in the singular is inclusive of plural, and mention in any gender is inclusive of other genders also.

  1. GOVERNING LAW 

This Policy shall be governed by and interpreted, and construed in accordance with the laws of India. The place of jurisdiction shall exclusively be in Hyderabad, Telangana. In the event of any dispute arising out of this Policy, the same shall be settled by a binding arbitration conducted by a sole arbitrator, appointed jointly by both parties and governed by the Arbitration and Conciliation Act, 1996. The venue of arbitration shall be Hyderabad, India.

  1. GRIEVANCE REDRESSAL MECHANISM

In accordance with the Information Technology Act, 2000 and Rules made thereunder, the name and contact details of the Grievance Officer are provided below:

Name: [Murali Gottumukkala]

Email: [murali@aasaan.app]

Ph No: [905-929-9539]

Address: [1-65/2/A/46, Plot No 46, Cyber Hills, Kakateeya Hills Rd 9, Kakatiya Hills, Guttala_Begumpet, Hyderabad, Telangana 500081, India]

For registering your complaint, please write to the Grievance Officer at the above-mentioned email address in relation to any violation of this Policy or the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021. The Grievance Officer shall redress the complaint in accordance with the provisions of the Information Technology Act, 2000, and the Rules made thereunder.

  1. CONTACT INFORMATION

Aasaan welcomes your comments and questions regarding this Policy. If you believe that Aasaan has not adhered to this Policy, please contact Aasaan at info@aasaan.app, or you can write to the following address-

Lightbooks Technology Private Limited

1-65/2/A/46, Plot No 46,

Cyber Hills, Kakateeya Hills Rd 9,

Kakatiya Hills, Guttala_Begumpet,

Hyderabad,

Telangana 500081,

India

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© 2023 Lightbooks Technologies Private Limited

Create online store in India easily

Welcome to Aasaan! The Aasaan app is your all in one solution to start, sell, market and manage your online store. If you wish to create an online store in India to launch your business or if you already own a local business for which you want to create an online store, then the Aasaan app is right for you. Aasaan is a free app that lets you create your online store in India in just a few clicks. With this app, you can manage your entire store from your smartphone. Yes, we have covered every single aspect of running an online store in the Aasaan app! The Aasaan app allows business owners to create their online store in India quickly and cheaply. Just sign up, follow the simple steps and you have successfully created your online store! It is now so easy to create an online store in India! When you create your online store in India the Aasaan app, you can provide your customers with a personalized buying experience. Furthermore, the appealing and easy-to-use interface of your website is guaranteed to bring customers back for more.

Why you should create online store in India

There are so many reasons why you should create an online store in India. Here are just some of them:
Get more customers outside of your immediate area: If you run a local shop, your customers are restricted to your immediate road, or your neighborhood. But if you create an online store in India, you can sell all over the country and even internationally. With the Aasaan app, you can deliver your products all over India.
Perform effective marketing for your store: When you create an online store in India, you can market it properly, with paid advertising, organic search and social media. You can also measure the success of your marketing better with an online store. Marketing is easy when you create your online store in India with the Aasaan app.
Build a brand for your online store: When you create an online store in India, you should be able to design it however you want. You can customize your site to suit the brand for your business. The Aasaan app lets you create your online store in India with multiple themes and customization options.
It has never been easier to create an online store in India: With the Aasaan app, you can easily create your online store in India in just a few taps! In the space of an hour, you create an online store in India on the Aasaan app and be ready for customers.
It has never been cheaper to create an online store in India: You don’t need to spend a lot of money to create an online store in India. With the Aasaan app, you can get started for free! After you create your online store in India, running it is also cheap with the Aasaan app.

Why Now is the Best Time to Create an Online Store in India

India’s e-commerce order volume increased by 36% in the last quarter of 2020. According to more studies, Indian e-commerce will reach US$ 99 billion by 2024. E-commerce in India has a truly bright future. The future of shopping is online. Be ready for the future with the Aasaan app. As you can see, the time is ripe to create an online store in India. Create your online store in India easily with the Aasaan app.

Why Create an Online Store in India using the Aasaan App

Now that we’ve covered why you should create an online store in India, here are some reasons why you should use the Aasaan app to create your store:
Create your online store in India instantly: All you have to do is download the Aasaan app on your phone and sign up. Then all you have to do is follow the simple instructions. After a few taps, your online store is ready.
Easy User-friendly interface: The Aasaan app is so easy to use, you can create your online store in India in just a few taps.
Adding Products: When you create your online store in India with the Aasaan app, you can add products to your store easily and quickly. You can create your products from scratch, or add them straight from our catalog builder. Furthermore, you can add variants to your products as well, like different size and color options.
Sell products with ZERO transaction fees: When you create your online store in India with the Aasaan app, you don’t have to pay a commission each time you make a sale.
Manage every aspect of your business: When you create your online store in India with the Aasaan app, you can run your entire online business from your phone; from payments to delivery to marketing.
No technical knowledge required: With the Aasaan app, you can build a stunning website easily and quickly with technical knowledge. No program needed to create an online store in India.
Sell Anywhere: After you create your online store in India with the Aasaan app, you can sell on multiple channels including Google, Facebook and Whatsapp.
Get a custom domain for your website when you create your online store in India. Or if you already own a custom domain name, you can easily link it to your website with the Aasaan app.
Market your Store: After you create your online store in India with the Aasaan app, you can get a QR code for your business, create discount coupons on your site, boost your website traffic with Search Engine Optimisation and create social media posts to promote your business. Marketing is now easy!
Easy Deliveries: With the Aasaan app, you get two shipping platforms you can integrate your store with: Pickrr and Shiprocket. Simply create an account on either of them, link it with your Aasaan store, and now you can deliver your products to customers all over India!
Receive fast and secure payments: With the Aasaan app, you can receive payments to your UPI merchant account securely. What’s more, you enjoy the benefit of instant settlement. Each transaction will be credited to your UPI account instantly.
Get constant support from us: We care about our app partners, and want to ensure you have the best experience possible. Our help articles and videos are there to answer any question you might have. You can also reach out to us on whatsapp or speak to our experts on the phone. You can also book a one on one session with us to have your questions answered in detail. Create an online store in India with Aasaan easily and quickly. The Aasaan app has everything you’re looking for!

Components of a Complete Online Store

There are certain things you need if you want to create an online store in India.

Website Builder

The first thing you need is a website builder. You can create your online store in India from scratch, but you will need a lot of time and coding knowledge for that. If you are short on time and lack the programming skills, using a website builder is the best bet. If you are looking for an affordable website builder that lets you create an online store in India and start selling today, Aasaan is the app you need.

Payment Gateway

Once you create an online store in India, you now need a way to get paid by customers. This is where a payment gateway comes in. With a payment gateway, you can receive payments from customers, quickly and securely. Your customers can also choose from multiple payment methods. With the Aasaan app, you can link your online store to Razorpay, one of the most popular payment gateways.

Shipping Platform

After your customers place their orders and pay you, you need to ship those orders to them. With a shipping platform, your orders are automatically dispatched to your customers. When you create an online store in India with the Aasaan app, you have the choice between two shipping platforms to link with your store: Pickrr and Shiprocket.

How the Aasaan App Helps You Create an Online Store in India

You can Create Your Online Store in India in a Few Clicks

It is now unbelievably easy to create an online store in India with the Aasaan app. Simply download it on your phone and sign up. Follow the directions to create your online store in India and voila! Your online store is ready in a few minutes. All without any coding! Adding products to your Aasaan store is easy as well. You can either add your products from scratch by entering the title, description, image, etc or you could add products quickly using our catalog builder.

You can Sell Your Products all Over India

With Aasaan’s simple website user interface, it is easy for your customers to place orders on your website. What’s more, you can even access the order details any time, and check the invoice. You can also manage the status of the order, marking it as accepted, shipped and delivered. Finally, you can integrate your Aasaan store with multiple delivery platforms and deliver your products all over India.

You can Market Your Store on Multiple Platforms

The Aasaan app also helps you market your online store. To start off, you can get your store QR code and share it with customers. You can create and share discount coupons too. If you want to take it up a notch, you can create your own social media posts right from the Aasaan app, and you boost your website visitors from google with Search Engine Optimisation.

You can Manage Every Aspect of Your Business From Your Phone

You can manage everything related to the functioning of your store right from the app. This includes everything from your payment details to shipping providers to KYC verification, working hours, getting constant support and customizing your website, and much much more. All your processes and settings are streamlined into a single app. No other app needed. This makes running your online store much less stressful. When you create your online store in India with the Aasaan app, all your business needs are met.

What Can You Sell from your Aasaan Store?

With Aasaan, you can sell any product you wish to. If it can be sold in a local shop, it can be sold from your Aasaan store! There are so many possibilities when you want to create an online store in India. Here are just a few examples of what you could sell with the Aasaan app. Remember, the sky's the limit!

Create an Online Store in India for Fashion & Boutique

Fashion is one of the fastest growing ecommerce niches, and an evergreen industry as a whole. Whether you dream of starting your own fashion line, or you already run a boutique store, sell your clothes and accessories easily on Aasaan. You can sell:Shirts, T-shirts, Trousers, Dresses, Scarves, Suits, Ties, Shoes, Innerwear and so much more. It’s always a good time to create an online store in India to sell fashion and accessories.

Create an Online Store in India for Groceries

Do you own a local grocery store and want to get more sales? You can create your website with ease and sell your produce to more customers across your city - all with the Aasaan app. Here's what you can sell on your online grocery store: Food Grains, Fruits and vegetables, Milk and dairy products, Edible oils and ghee, Dry fruits, Spices and condiments, Snacks, Eggs, meat, fish, Beverages, Gourmet foods. When it comes to selling groceries, the sky's the limit. More and more people are buying their groceries online. Create an online store in India with the Aasaan app and sell your groceries online!

Create an Online Store in India for Jewelry

Do you dream of making and selling your own jewelry? Or do you already run a jewelry store and wish to get more customers? In both these scenarios, you can create your online store in India for jewelry and start selling today with the Aasaan app. You can sell: Chains, necklaces, Bangles, Rings, Earrings, and much more. You can easily create an online store in India for your jewelry with the Aasaan app.

Create an Online Store in India for Arts and Crafts

Do you have an artistic streak in you? Why not make some money with your talents? With the Aasaan app, you can create an online store in India to sell your artwork and craft items. You are only limited by your imagination. Create your online store in India for arts and crafts with the Aasaan app!

Create an Online Store in India for Resold Goods

The market for resold goods in India is growing day by day. Reselling goods is also one of the easiest ways to make extra money today. Simply find a product to buy in bulk for cheap, and sell for a profit. With the Aasaan app, it becomes much easier to sell your goods. Create your website in just a few minutes and start selling today.

Create an Online Store in India for Stationery

With the Aasaan app, you can sell anything from pens and regular notebooks to beautiful journals.

Create an Online Store in India for Baked Goods

If you’re passionate about baking sourdough breads or cakes, share it! Create your online store in India with the Aasaan app and sell your baked goods.

Create an Online Store in India for Electronics

Electronics is a niche forever in demand. Create your online store in India with the Aasaan app, sell your electronic goods and take advantage of this demand.

Create an Online Store in India for Furniture

More people are choosing to buy furniture from online stores. Take advantage of this trend by selling your furniture online. Create your online store in India selling furniture with the Aasaan app.

Create an Online Store in India to Sell your Service

The Aasaan app is not just for businesses selling products. If you offer a service like appliance repair, tailoring, or plumbing, you can also create your online store in India with the Aasaan app and sell your services.

Things to Remember Before You Create an Online Store in India

So you’ve decided to create your online store in India with the Aasaan app. Before you rush into it though, you must still do your research. A lot of work and planning goes into creating a successful online store. Here are some pointers to remember.

Know your Customer Inside Out

If you are going to create an online store in India, you must learn deeply about your ideal customer and his behaviour. Customer behaviour in India is not the same as it is in the West. It also varies across the country. Do in depth research of your target customers. Then define your ideal customer and craft a detailed persona.

Have a Clear Marketing Strategy

Before you create an online store in India, you must know this at all costs: your marketing will make or break your business. Marketing your store will serve two purposes: Bringing visitors to your store, and converting those visitors into your customers. Since your customers will be buying from your website, it is crucial to get as much traffic to it as possible. Everything from your social media page to your ad campaigns and your SEO has to be on point. Getting visitors to your website is all about being visible online. You can easily market your store online with the Aasaan app.

Focus on Product Images and Descriptions

Surveys have shown that an overwhelming majority of online shoppers pay close attention to the product image and description while making a buying decision. A professional well lit product image always beats a sloppy unclear image. Similarly, a product description should highlight the features of the product properly. It should answer the questions a visitor might have. Indian customers are becoming increasingly discerning. You must bear this in mind if you choose to create an online store in India.

Customer Service is of Paramount importance

In this fast-paced online age, one bad customer experience can spread like wildfire. Maintaining top notch customer service is compulsory if you want your online store to flourish. Just like how bad experiences can easily spread, similarly, good experiences can spread just as easily. Customer service can make or break your business. Don’t forget this when you create an online store in India.

Have your logistics under control

Where are you sourcing your products? Is your supply chain reliable? Have you partnered with a shipping company? Where are you storing your inventory? These questions and many more must be answered before you create an online store in India. Having a smooth and reliable supply chain is one of the foundations of the success of your online store.

Mistakes to Avoid When You Create Online Store in India

Everybody talks about what to do when you create your online store. Knowing what to avoid is equally important. Here is what NOT to do if your dream is to create an online store in India.

Choosing the Wrong Platform to Create your Website

The platform to choose to build your website can make or break your online store. Your platform decides the performance, appeal, design and security of your e-commerce website. Choosing a platform with comprehensive features - for example, the Aasaan app - will ensure that your website ticks all the boxes. Furthermore, your platform should be easy to use(especially important if you lack coding experience), and it should be within your budget.

Not Having a Store Logo

Creating your logo is one of the most important things to do when you create an online store in India. The logo is the first thing customers notice when they visit your website, and it’s how they recognize your business in the future. Your store needs to have a unique and memorable logo that will create a lasting impression on the minds of your website visitors. With the Aasaan app, you can display your logo clearly at the top of your website for visitors to see.

Not Using Images

Customers judge the quality of your store by how your website looks. If your website has lots of valuable and appealing images, it’s more likely to make a positive impression. A great idea is to use graphics as well. You should also ensure to have high quality product images. Customers are more likely to buy a product if they find its images appealing. With the Aasaan app, you can add high quality product images to your website.

Having No Marketing Strategy

No matter how great your online store is, it doesn’t matter if people don’t visit or buy. When you create an online store in India, you need to have a detailed marketing plan in place that gets a sustainable flow of visitors to your website. Use paid advertising, social media and search engine optimization to drive traffic to your store. Your website should also be optimized for making more sales. When you build your website with the Aasaan app, you can promote it on various channels and social media platforms from the app itself to drive traffic.

Not Making your Website Mobile-friendly

Responsive website design is the name of the game. Studies show that over 70% of e-commerce traffic comes from mobile devices. This trend is only increasing. In this scenario, why wouldn’t you optimize your website for mobile? You need to make your website mobile-friendly to tap into this rich stream of traffic and get more visitors. The Aasaan app allows you to create a mobile-optimized website that can be viewed optimally on all smartphone screens.

Business Models You Can Follow When You Create an Online Store in India

If you create your online store in India, there are multiple business models you can follow to make money. Here are the main models you can follow when you create your online store with the Aasaan app. When it comes to traditional business models, there are 4 types:
B2C – Business to consumer: In this business model, companies sell their products to the end user. They sell to you and me. For example, an online store that sells shoes.
B2B – Business to business: In a B2B business model, a business sells its product or service to another business. For example, companies that sell office furniture.
C2B – Consumer to business: C2B businesses allow individuals to sell goods and services to companies. C2B businesses usually sell services rather than products. A freelancer is a good example of a C2B business.
C2C – Consumer to consumer: A C2C business — also called an online marketplace — connects consumers to exchange goods and services and typically make their money by charging transaction or listing fees. A good example of this is reselling goods online.
When you specifically talk about e-commerce businesses, there are 3 popular value delivery methods:
D2C – Direct to consumer: This method aims to cut out the middleman and sell to the consumer directly.
White label and private label: To “white label” is to apply your name and brand to a generic product purchased from a distributor. In private labeling, a retailer hires a manufacturer to create a unique product for them to sell exclusively. With private labeling and white labeling, you can stay lean on your investments in design and production and look for an edge in technology and marketing.
Wholesaling: With this approach, the seller offers their product in bulk at a discount.
No matter which business model or value delivery method you follow, you can easily create your online store in India and build a strong business with the Aasaan app.

How to Create an Online Store in India with the Aasaan App?

Creating your online store in India with the Aasaan app is easier and faster than you could imagine. First up, you sign up with your phone number or email address, or through facebook or google. Then you add your account details such as your logo, address and social media links. Once that is done, customize your website settings such as payment, checkout and delivery. You are now ready to sell your products! Finally, you can now market your store on various platforms, and make it stand out using banners and sliders. And that’s it! Setting up your online store is really that easy. If you have any queries, you can go through our help articles or videos, or contact our experts. You can also book a personal session to have your questions answered in detail. So what are you waiting for? Download the Aasaan app and create an online store today!

Qualities of a Good E-commerce Website

When you create an online store in India, you must take care in building your website. Your site is the first impression customers will have of your business. Hence, everything about your website has to be top notch. Here are just some things you have to consider:
Responsive web design: Due to a great proportion of traffic coming from mobile devices, it is important for your website to be mobile-friendly. With the Aasaan app, you can build a mobile-friendly website in just a few minutes.
Good UI/UX: The main focus of your website should be making it as easy as possible for your customer to buy. Understand your target audience and design your website accordingly. You can build an intuitive and appealing website with the Aasaan app that makes the whole purchasing process a breeze for your customers.
Good SEO: SEO done correctly can place your site at the top of the search results, and with increasing competition it becomes a necessity to stand out from the crowd. The Aasaan app makes it easy to perform SEO on your website. SEO is discussed in further detail before.
Security Certificates: A secure site signals trustworthiness to customers. Make sure your site is secure, and that your customers know that. When you create your website with the Aasaan app, your new website gets an SSL security certificate as well, protecting it from attacks.
Easy payment process: Making the checkout process as seamless as possible is important to make more sales.Efficient and easy to use shopping carts are indispensable to the success of your e-commerce site. Furthermore, using a secure payment gateway is always beneficial. When you create your online store in India with the Aasaan app, you can receive payments quickly and securely through Razorpay.
Speed: Consumers are not patient enough to wait for a site to load when they have many other sites to choose from. Websites created with the Aasaan app load quickly for an ideal customer experience. If you want to create an online store in India, always consider this.
When you create your online store in India with the Aasaan app, you get all these benefits and much more!

How to Market Your Business After You Create an Online Store in India

Your work is not over after you create your online store in India. You also need to market your online store. A constant stream of visitors to your website is the lifeblood of your e-commerce business. To maintain sustainable traffic to your website, your marketing efforts need to be on point. The main marketing channels for e-commerce websites are given below:

SEO

SEO stands for Search Engine Optimisation. It is a set of practices followed so that a website ranks higher on Google’s search results. The higher a website’s rank, the more likely users are to click on it. You can perform effective SEO easily when you create your online store in India with the Aasaan app.

Social Media

Social media is getting increasingly critical in building an audience for your e-commerce business. More and more consumers are searching for products and brands on platforms like instagram. It’s mandatory to build your social media audience. You can create social media posts and share them to your pages directly from the Aasaan app itself when you create your online store in India. You can also add your page links on your website with the Aasaan app.

Paid Advertising

While SEO and social media are solid traffic sources for your website, building them up can take time. If you have just created an online store, paid advertising is one of the best ways to drive traffic and acquire new customers. In paid advertising, you pay to place certain pieces of content - text, images or videos - on various channels. You can place them on Google, Facebook or YouTube. Paid advertising is the best way to reach users who haven’t heard of your products or business.

Influencer Marketing

Influencer marketing is the practice of working with well-known social media personalities to build your audience and make more sales. Partnering with reputable influencers in your industry can bring lots of customers to your website. When you create an online store in India with the Aasaan app, don’t forget to use local influencers.