Google Enhances Shopping Tab With Improved Product Availability

Tech Lead
November 21, 2022

Google is currently working on an update to Search Console that will include a feature that will make it easier to list items in the shopping tab of Google Search.

Ecommerce retailers will find it less difficult to have Google include their items in the “shopping” section of the search engine’s results page.

Because of a recent upgrade to Google Search Console, it is now allowed to list items in the shopping tab without first submitting a product feed or re-verifying your website. This was previously required.

Using Search Console, you can now list goods quickly and easily with just a few clicks. The procedure is as follows.

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Listing Products In The Shopping Tab Via Google Search Console

  1. Google is rolling out a new Search Console feature for websites product structured data.
  2. You may link a Merchant Center account by going to the new feature that has been added to Search Console and is referred to as Shopping tab listings. This new navigation item is located in Search Console.
  • If you don’t have a Merchant Center account, you’ll be prompted to create one using a simplified sign-up process.
  • You may skip some parts of the sign-up process by using the streamlined sign-up method, such as establishing that you are the owner of your website and providing a product feed.
  • After you have linked your Merchant Center account to Search Console, all you need to do to rapidly have items featured is ensure that the structured data associated with those products is kept up to current.

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Guidance On Product Structured Data:

The product structured data guidance states:

“Use markup for a specific product, not a category or list of products. For example, “shoes in our shop” is not a specific product. Currently, product rich results only support pages that focus on a single product.”

Then it shows the updated guidance immediately after the previous sentence:

“This includes product variants where each product variant has a distinct URL.”

Regarding the topic of product structured data, it is beneficial to review the most recent guidelines that Google issued in July of this past year.

If you offer several different iterations of a product, each of which has its own dedicated homepage, it is recommended that you utilise distinct structured data for each of the goods you sell.

In the past, Google did not make it clear whether or not different product iterations would benefit from having their own distinct structured data. Now that we have more information, we are aware that there is an advantage, at least with regard to organised data.

Try it out now!

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