Top 10 Headless Commerce Platforms in USA

Murali Gottumukkala
Co-founder, COO
June 5, 2023

In today’s rapidly evolving digital landscape, having a powerful and customizable ecommerce platform is essential for businesses looking to thrive online.

Enter headless storefront builders - a game-changing solution that empowers businesses to create unique and seamless shopping experiences.

Why go headless, you may wonder? The answer lies in the unparalleled flexibility, customization, and speed it offers.

With a headless storefront, businesses can break free from the limitations of traditional ecommerce platforms and design a digital storefront that perfectly aligns with their brand identity and customer needs.

In this comprehensive guide, we will explore the top 10 headless storefront builders available in the USA.

These cutting-edge platforms have revolutionized the way businesses approach ecommerce, enabling them to deliver exceptional user experiences and stay ahead of the competition.

So, whether you’re a small business or a large enterprise, if you’re searching for the ideal headless storefront builder to elevate your online presence, you’ve come to the right place.

Let’s dive in and discover the transformative power of these innovative solutions.

Stay tuned for our expert recommendations and valuable insights!

What is Headless Website Builder?

blog placeholder

A headless website builder is a specialized ecommerce platform that separates the frontend interface (the “head”) from the backend infrastructure, allowing developers and designers to independently create and manage the visual elements and user experience while maintaining the functionality and security of the backend system.

This innovative approach provides several distinct advantages over traditional website builders, including:

  • Enhanced customization and flexibility, enabling businesses to design websites that truly reflect their brand identity and cater to specific customer requirements.
  • Faster page load times, resulting in improved user experience and better search engine rankings.
  • Streamlined development and deployment processes, as frontend and backend systems can be updated separately without disrupting the overall site functionality.
  • Seamless integration with various APIs and third-party services.

With these benefits in mind, let’s take a closer look at the top 10 Headless commerce platforms available in the USA.

Read More: The Future of Ecommerce: Exploring the Benefits of Headless Commerce.

Top 10 Headless Ecommerce Platforms in USA

1. Aasaan:

blog placeholder

Aasaan is an intuitive and user-friendly headless storefront builder that focuses on simplifying the process of creating ecommerce websites.

Known for its seamless integration with popular website technologies, Aasaan offers a variety of templates, a powerful API, and extensive customization options, making it the ideal choice for businesses seeking a balance between ease-of-use and advanced features.

Key Features and Capabilities

  • Mobile-friendly design and optimization
  • User-friendly interface for store management
  • Seamless integration
  • Robust API for seamless integrations
  • Drag-and-drop Site Builder
  • Push notifications for customer engagement
  • Varied range of templates for quick creation of mobile stores
  • Omnichannel Selling (eBay, Amazon, Facebook, etc.)
  • Abandoned Cart Recovery
  • App Marketplace for platform
  • Dedicated support and resources


  • Standard: This plan is priced at $18 per month and is designed for anyone to get started quickly.
  • Premium: Priced at $50 per month, this plan is for merchants and startups to help grow their business with branding.
  • Business: At $165 per month, this plan is for advanced merchants and includes everything in the Premium plan, plus branded iOS and Android apps, full store access via backend API, webhooks, 5 inventory locations, 10 staff accounts, and unlimited integrations.
  • Enterprise: This plan is designed for D2C brands looking for unlimited scalability, greater control, and dedicated resources. It includes everything in the Business plan, plus self-hosted storefronts for high performance, custom storefront themes, custom integrations, and 100% uptime SLA. The pricing for this plan is available upon contacting sales

2. Bigcommerce

blog placeholder

BigCommerce is an e-commerce platform designed to help businesses create and launch their online stores. With a rich set of built-in features and scalability, BigCommerce caters to businesses of all sizes, from startups to enterprises. In addition, it offers pre-built themes to get started quickly, along with the capability for customization.

Key Features and Capabilities

  • Drag-and-drop Site Builder
  • Pre-built and custom design themes
  • Integrated Shipping and Payments
  • Product catalog management
  • Mobile-friendly website design
  • Marketing and SEO tools
  • Abandoned Cart Recovery
  • Omnichannel Selling (eBay, Amazon, Facebook, etc.)
  • App Marketplace for platform
  • extensions and integrations


  • Standard Plan: $29.95/month
  • Plus Plan: $79.95/month
  • Pro Plan: $299.95/month
  • Enterprise Plan: Custom pricing

3. Shopify Plus

blog placeholder

Shopify Plus is the enterprise version of the popular Shopify ecommerce platform.

Aimed at high-growth and high-volume businesses, it delivers advanced customization, automation, and scaling features built upon the reliable foundation of Shopify.

What makes Shopify Plus a headless storefront builder is its capability to work with existing or custom frontends, thanks to its flexible, API-first approach.

Key Features and Capabilities

  • Superior customization for front-end experiences
  • Unlimited bandwidth and product listings
  • Robust API for seamless integrations
  • Advanced security and compliance
  • Dedicated support and resources
  • Built-in functionalities for international selling
  • Complete analytics, B2B capabilities, and marketplace integration
  • Access to exclusive Shopify Plus features and apps


  • Custom pricing based on your business requirements and feature set.

4. Elastic Path

blog placeholder

Elastic Path is a powerful and flexible headless commerce platform that focuses on delivering exceptional customer experiences.

Its API-driven capabilities ensure seamless integration with various channels and touchpoints, making it the perfect choice for businesses looking to invent unique buyer journeys.

Key Features and Capabilities

  • API-first architecture for limitless customization
  • Support for multiple websites and domains
  • Third-party integrations and customization opportunities
  • Cloud-based infrastructure for scalability and security
  • AI-driven personalization and customer insights
  • Built-in international commerce capabilities and B2B support


  • Custom pricing based on your business requirements and feature set

5. Commercetools

blog placeholder

Commercetools is a headless commerce platform offering flexible solutions for businesses looking to innovate and scale.

Designed with an API-first approach, Commercetools facilitates smooth integration with other systems and supports various frontend frameworks.

It is ideal for businesses seeking a modular, customizable, and future-proof solution.

Key Features and Capabilities

  • API-driven, microservices-based architecture
  • Supports popular frontend frameworks such as React, Angular, and Vue.js
  • Highly flexible and extensible
  • Extensive customization options
  • Superior performance and scalability
  • Multi-language and multi-currency support
  • Comprehensive documentation and developer resources


  • Custom pricing based on business requirements and feature

6. Adobe Commerce (previously Magento)

blog placeholder

Adobe Commerce is a leading open-source ecommerce platform with a headless architecture that enables businesses to create customizable and scalable online stores.

Its feature-rich environment offers a range of extensions and integrations, making it suitable for businesses looking for a robust and adaptable solution.

Key Features and Capabilities

  • Flexible, open-source frontend and backend
  • Wide variety of templates and themes
  • Extensive customization capabilities
  • Large marketplace of extensions and integrations
  • Built-in features for international selling
  • Powerful marketing, SEO and promotion tools
  • B2B support and multiple microstore functionality


  • Custom pricing based on business requirements and features


blog placeholder

VTEX is a cloud-based, headless commerce platform that offers fully customizable, scalable, and secure solutions for businesses looking to grow and expand their online presence.

With a focus on empowering businesses to deliver seamless shopping experiences, VTEX provides an array of features and tools to build and manage innovative, flexible stores.

Key Features and Capabilities

  • API-first, modular architecture
  • Customizable frontend with support for popular frameworks
  • Intelligent order management and fulfillment
  • Integration with various payment gateways
  • Supports multiple channels and marketplaces
  • Robust security and compliance features
  • Built-in analytics, B2B support, and international commerce capabilities


  • Custom pricing based on business requirements and feature set

8. Spryker

blog placeholder

Spryker is an innovative headless commerce platform designed to provide a highly adaptable, customizable, and modular framework for businesses seeking growth and flexibility.

Its powerful suite of features and integrations allows businesses to create and manage unique online stores geared towards improved customer experiences.

Key Features and Capabilities

  • Modular, API-driven architecture
  • Unlimited customization options
  • Comprehensive backend management utilities
  • Extensive selection of eCommerce tools and integrations
  • Support for multiple storefronts and languages
  • Scalable, cloud-based infrastructure
  • B2B and marketplace functionality


  • Custom pricing based on business requirements and feature set

9. Swell

blog placeholder

Swell is a modern headless commerce platform built for startups and high-growth businesses.

It offers a flexible and secure infrastructure designed to deliver exceptional online shopping experiences.

With an API-first and modular approach, Swell enables seamless integration with various frontend frameworks and provides an effective solution for businesses seeking a future-proof ecommerce store.

Key Features and Capabilities

  • API-focused, modular architecture for adaptable stores
  • Support for popular frontend frameworks
  • Scalability and security for rapidly growing businesses
  • Robust integrations and extension marketplace
  • Built-in marketing, promotion, and SEO features
  • Advanced functionality for B2B and international selling
  • Comprehensive analytics, reporting, and sales tracking features


  • Custom pricing based on business requirements and feature set

10. Saleor

blog placeholder

Saleor is an open-source, headless commerce platform designed for businesses looking for a scalable, customizable and feature-rich solution. It provides a versatile API-driven approach to ecommerce, allowing businesses to build powerful, unique online stores that cater to diverse customer needs.

Key Features and Capabilities

  • Open-source, modular, and API-based architecture
  • Support for popular frontend frameworks
  • Customizable backend management and functionality
  • Extensive documentation and developer resources
  • Multi-language and multi-currency support
  • Easy integration with third-party tools and services
  • Flexible, cloud-based infrastructure for increased reliability and performance


  • Custom pricing based on business requirements and feature set.

How to choose the best Headless Commerce Platform?

blog placeholder

Choosing the best headless commerce platform depends on a variety of factors. Here are some steps to guide you through the process:

  1. Understand What Headless Commerce Is: Headless commerce is a separation of the front end and back end of an e-commerce application. This model allows work on both ends to proceed independently without reliance on the other. It allows businesses to have more flexibility in serving rich content and brand experiences.
  2. Identify Your Business Needs: Before choosing a platform, you need to understand your business needs. Are you looking for a platform that can handle high traffic volume? Do you need a platform that integrates easily with your existing systems? Do you require a platform that supports multi-channel selling? Answering these questions will help you identify the features you need in a platform.
  3. Evaluate the Platform’s Capabilities: Look at what each platform offers in terms of capabilities. This includes the ability to customize the front end, the ease of integration with other systems, the availability of APIs, and the ability to support different types of content.
  4. Consider the Cost: Cost is a major factor in any business decision. Look at the total cost of ownership of the platform, including the cost of implementation, maintenance, and any additional features you may need.
  5. Check the Platform’s Scalability: Your business needs may change over time, so you need a platform that can scale with your business. Look at how easy it is to add new features, channels, or markets.
  6. Look at the Support and Community: Check the kind of support the platform provides. This includes technical support, customer service, and the availability of a developer community.
  7. Consider the Platform’s SEO Capabilities: SEO is crucial for any e-commerce business. The platform should have strong SEO capabilities to help your website rank higher in search engine results.
  8. Check Reviews and Case Studies: Look at reviews and case studies of businesses that have used the platform. This will give you a good idea of the platform’s strengths and weaknesses.
  9. Request a Demo or Trial: Most platforms offer a demo or trial. Use this opportunity to test the platform and see if it meets your needs.
  10. Make a Decision: After evaluating all these factors, you should be able to make an informed decision about the best headless commerce platform for your business.

Remember, the best platform for you depends on your specific needs and circumstances. What works for one business may not work for another.

Are you ready to go Headless with Aasaan?

blog placeholder

Aasaan is a headless store builder and API-first commerce platform that allows you to visually build next-generation shopping experiences, all without code. With Aasaan, you can enjoy benefits such as:

  • Lightning-Fast Site Speed: Experience a 70% increase in site speed, ensuring a seamless shopping experience for your customers.
  • Boosted Conversion Rates: Witness a remarkable 38% uplift in conversion rates, maximizing your sales potential.
  • Elevated Average Order Value: Enjoy a 20% surge in average order value, driving higher revenue per transaction.
  • Accelerated Time to Market: Achieve 10x faster time to market, enabling you to stay ahead of the competition.

Aasaan seamlessly integrates with your existing backend or you can start with our API-first commerce platform and harness the power of best-in-class technology within seconds.

You can manage all aspects of your business from a single admin app, making it easy to streamline your operations and stay on top of your business.

So, are you ready to transform your ecommerce business with Aasaan? Visit to get started today!

For more insight into how aasaan can fit into your workflows, go ahead and schedule a customized demo!


In conclusion, the adoption of headless commerce platforms has become increasingly popular among businesses seeking flexibility, scalability, and enhanced customer experiences. By evaluating your business needs, capabilities, and costs, you can determine which platform is best suited for your specific requirements.

With various platforms available, each with its own unique features and benefits, it is essential to thoroughly analyze different options before making a decision. Regardless of which platform you choose, remember that the user experience, accessibility, and long-term support should be the priority.

By adopting a headless commerce platform, your business will be better equipped to handle the ever-evolving e-commerce landscape and stay ahead of the competition.


1.What are the advantages of headless commerce?

Headless commerce offers several benefits including extreme customization of touchpoints between businesses and consumers, the ability to test advanced technologies without the limitations of traditional CMS, flexibility for the business front end, increased conversion rates, and the ability to quickly test new trends and products without massive back-end development costs.

2. What is the main drawback of headless commerce?

The main drawback of headless commerce is its complexity, both functional and technological. The architecture of this product is significantly more complex due to the various software that need to communicate and constantly exchange new data.

3. How to start with headless commerce?

To start with headless commerce, you need to decide whether to change your e-commerce platform or add APIs to your current platform. Then, choose a headless CMS, either open-source or from a SaaS provider. Finally, synchronize the CMS and APIs to send the right content to the right touchpoints.

4. Can headless commerce be used with a Content Management System (CMS)?

Yes, the combination of a headless approach and a CMS can yield significant results. In these cases, the e-commerce platform is independent of the presentation layer, and brands are free to use popular CMS solutions like WordPress, Drupal, or custom front-end solutions for unprecedented customer experiences that boost conversions.

5. What is a Digital Experience Platform (DXP) in the context of headless commerce?

A DXP is a type of software that allows businesses to digitize quickly and provide a better customer experience. Pairing a DXP with a headless CMS solution forms a robust foundation. The value of this partnership comes from flexible, API-based content and its ability to integrate with other services.

Try it out now!

Share this Aasaan story
Get started
Experience the most powerful way to build beautiful & engaging shopping experience for your business here.