How to Start Selling Online Eyeglasses Business? Step-by-Step Guide

Murali Gottumukkala
Co-founder, COO
June 2, 2023

Looking to venture into the online eyewear market?

Want to learn how to sell glasses online and establish a successful business?

You’ve come to the right place.

In this guide, we’ll explore the strategies and steps you can take to effectively sell glasses online and carve out your niche in this thriving industry.

Curious about the ins and outs of running an online eyewear business?

Let’s dive in and discover the secrets to building a profitable online store that caters to customers seeking stylish and functional eyewear.

Why Selling Glasses Online is a Lucrative Business Opportunity?

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The demand for online eyewear purchases is growing at an unprecedented rate.

The global eyewear market is expected to experience significant growth, with a projected increase from $114.95 billion in 2021 to $172.42 billion by 2028.

This growth is forecasted to occur at a compound annual growth rate (CAGR) of 6.0% during the period from 2021 to 2028.

This growth is largely driven by the increasing preference of consumers to shop online, a trend that has been further accelerated by the COVID-19 pandemic.

In 2020, more than 44% of adults who bought eyeglasses used the internet to assist their purchases.

This trend is not slowing down; in fact, it’s gaining momentum. Consumers are buying multiple pairs of glasses every year due to the availability of online retailers and low prices.

This presents a seriously lucrative opportunity for businesses in the online eyewear market.

Understanding the Online Eyewear Market

To tap into this opportunity, it’s crucial to understand the current landscape of online eyewear sales.

The market is competitive, with key players like,, LensCrafters, Ray-Ban, and Target Optical leading the way.

However, the market is far from saturated. There’s still plenty of room for new entrants to make their mark.

The key is to understand the emerging trends and consumer preferences that are shaping the industry.

One such trend is the rise of virtual try-before-you-buy tools.

These tools allow buyers to upload their photos to “try on” eyeglass styles, adding a new level of convenience and personalization to the online shopping experience.

Businesses that can leverage such advanced technologies are likely to stand out in the crowded online eyewear market.

A Step-by-Step Guide: How to Start Selling Eye Glasses Online:

STEP 1: Identifying Your Target Audience

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Before you can start selling, you need to know who you’re selling to. Who are the people most likely to buy glasses online?

What are their needs and preferences? Analyzing different customer segments can help you answer these questions.

For instance, you might find that young professionals value convenience and are more likely to shop for glasses online.

On the other hand, older customers might prioritize quality and customer service. Understanding these nuances can help you tailor your offerings and marketing strategies to appeal to your target audience.

STEP 2: Determining the Ideal Customer Profile for Your Online Glasses Store

Once you’ve analyzed different customer segments, you can create an ideal customer profile for your online glasses store.

This profile should include key characteristics of your target customer, such as their age, occupation, income level, shopping habits, and eyewear preferences.

For example, your ideal customer might be a young professional who values convenience, prefers trendy frames, and is willing to pay a premium for high-quality lenses.

This profile will guide your business decisions and help you design a store that appeals to your target audience.

STEP 3: Establishing Your Online Glasses Store

With a clear understanding of your target audience, you’re ready to start establishing your online glasses store. This involves several key steps:

Your brand name should be memorable and reflect your store’s unique selling proposition. Once you’ve chosen a name, secure a matching domain for your website.

Selecting the Right E-commerce Platform, There are many e-commerce platforms to choose from, each with its own strengths and weaknesses. Consider factors like cost, ease of use, customization options, and support for eyewear-specific features like virtual try-on.

Your website is your online storefront, so make sure it’s attractive and easy to navigate. Include high-quality images of your products and ensure that it’s easy for customers to find and purchase the glasses they want.

STEP 4: Sourcing Glasses Inventory

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Once your online store is set up, you’ll need to source your glasses inventory. This involves:

  1. Working with Manufacturers and Suppliers: Establish relationships with reputable manufacturers and suppliers who can provide you with a variety of frames and lenses.
  2. Ensuring Quality and Variety in Your Product Selection: Offer a wide range of products to cater to different customer preferences. At the same time, ensure that all your products meet high quality standards.
  3. Managing Inventory and Stock Levels Efficiently: Use inventory management tools to track your stock levels and ensure you always have enough products to meet customer demand.

STEP 5: Implementing Competitive Pricing Strategies

Pricing is a crucial factor that can influence your store’s competitiveness. Here’s how to implement competitive pricing strategies:

  1. Conducting Market Research on Pricing Trends: Understand the pricing trends in the eyewear industry. This can help you set competitive prices for your products.
  2. Determining Your Profit Margins: Calculate your costs and determine your profit margins. This will guide your pricing decisions and ensure your business remains profitable.
  3. Utilizing Promotional Offers and Discounts: Promotional offers and discounts can attract customers and boost sales. Consider offering these incentives, especially during peak shopping seasons.

STEP 6: Creating Compelling Product Pages

Compelling product pages can convince visitors to make a purchase. Here’s how to create them:

  1. Crafting Persuasive Product Headlines: Your product headlines should grab attention and make a strong impression. Use persuasive language and highlight the main selling points of your products.
  2. Highlighting Key Features and Benefits: Clearly highlight the key features and benefits of your products. This can help customers understand the value of your products and convince them to make a purchase.
  3. Including Customer Reviews and Testimonials: Customer reviews and testimonials can build trust and influence purchase decisions. Include these on your product pages to show that your products are loved and trusted by others.

STEP 7: Enhancing the Online Shopping Experience

A great shopping experience can turn first-time buyers into repeat customers. Here’s how to enhance the online shopping experience:

  1. Implementing an Intuitive and Secure Payment System: Make it easy for customers to pay for their purchases. Use a secure payment system to protect customer information.
  2. Streamlining the Checkout Process: A complicated checkout process can lead to cart abandonment. Streamline your checkout process to make it as easy as possible for customers to complete their purchases.
  3. Providing Exceptional Customer Service and Support: Excellent customer service can set your store apart from competitors. Provide support through multiple channels and ensure that customer queries are resolved quickly and effectively.

STEP 8: Optimizing Your Website for Search Engines

Search engine optimization (SEO) is crucial for increasing your website’s visibility and attracting more organic traffic. Here’s how to optimize your website for search engines:

  1. Conducting Keyword Research for Eyewear Industry: Identify the keywords that your target customers are using to search for eyewear products. Use these keywords in your website content to improve your search engine rankings.
  2. Implementing On-Page SEO Techniques: Use on-page SEO techniques like optimizing your meta tags, using keywords in your content, and creating SEO-friendly URLs.
  3. Building High-Quality Backlinks for Improved Visibility: Backlinks from reputable websites can improve your search engine rankings. Reach out to industry blogs, news sites, and influencers to build high-quality backlinks.

Read More: 16 Free Ways to Drive Traffic to Your Website

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Offering Virtual Try-On Experiences

In the digital age, customers expect more from their online shopping experiences. One way to meet these expectations is by offering virtual try-on experiences.

  1. Implementing Virtual Try-On Technology: Virtual try-on technology allows customers to see how glasses would look on their faces without leaving their homes. This can be a game-changer for your online glasses store, as it adds a level of convenience and personalization that can set you apart from competitors.
  2. Integrating Augmented Reality for Accurate Fitting: Augmented reality (AR) can take your virtual try-on experiences to the next level. AR can provide accurate fitting and a more realistic view of how the glasses would look, further enhancing the customer’s shopping experience.

Read More: Unveiling the Future: Exploring the Benefits of AI in eCommerce.

STEP 9: Providing Excellent Customer Service

In the world of online retail, customer service plays a pivotal role in the success of your eyeglasses store.

Offering multiple contact channels for support, such as email, phone, and live chat, is crucial.

This ensures customers can reach you through their preferred method, making it easier for them to seek help when needed.

Prompt responses to customer inquiries are another key aspect of excellent customer service.

By aiming to respond to all customer inquiries within 24 hours, you demonstrate to customers that you value their time and are committed to assisting them.

Efficiently resolving issues and handling returns is also vital. Quick and effective resolution of problems can transform a potentially negative experience into a positive one, fostering customer loyalty and enhancing your brand’s reputation.

STEP 10: Marketing and Promoting Your Online Store

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Marketing and promotion are crucial for attracting customers to your online glasses store. Here are some strategies:

  1. Utilizing Social Media Platforms for Advertising: Social media platforms like Facebook, Instagram, and Twitter can be effective channels for advertising your products and engaging with your audience.
  2. Collaborating with Influencers and Bloggers: Influencers and bloggers can help you reach a larger audience. Consider partnering with them to promote your products.
  3. Running Targeted Online Ad Campaigns: Online ad campaigns can help you reach your target audience more effectively. Use platforms like Google Ads and Facebook Ads to run targeted campaigns.

Leveraging Email Marketing for Customer Retention

Email marketing can be a powerful tool for retaining customers. Here’s how to leverage it:

  1. Building an Email Subscriber List: Encourage visitors to your website to subscribe to your email list. This gives you a direct line of communication with potential customers.
  2. Designing Engaging Email Campaigns: Send engaging emails to your subscribers. This could include product updates, promotional offers, and useful content like eyewear care tips.
  3. Implementing Personalized Recommendations: Use your customer data to send personalized product recommendations. This can make your emails more relevant and increase your conversion rates.

STEP 11: Analyzing and Optimizing Your Sales Performance

Finally, it’s important to regularly analyze and optimize your sales performance. Here’s how:

  1. Tracking Key Metrics and Analytics: Use analytics tools to track key metrics like sales, conversion rates, and customer acquisition costs. This can help you understand how well your store is performing and where there’s room for improvement.
  2. Identifying Areas for Improvement: Use your analytics data to identify areas where you can improve. This could be anything from your website design to your marketing strategies.
  3. A/B Testing and Optimizing Conversion Rates: Use A/B testing to try out different approaches and see what works best. This can help you optimize your conversion rates and increase your sales.

STEP 12: Expanding Your Online Eyewear Business

As your online eyewear business begins to flourish, it’s essential to think about expansion.

One way to do this is by scaling up your product offerings. As your customer base expands, their needs and preferences will diversify. Therefore, broadening your range of glasses to cater to a wider audience can be a strategic move.

Another avenue for expansion is exploring international markets and shipping options.

Selling your products to customers outside your current geographical reach can significantly increase your customer base and, consequently, your revenue.

However, this move requires careful planning and consideration of logistics and regulations in different countries.

Creating strategic partnerships and collaborations can also fuel your business growth.

By partnering with other businesses or influencers in the eyewear industry, you can tap into their audience, thereby reaching more potential customers and boosting your sales.

STEP 13: Staying Ahead of the Competition

The eyewear industry is a competitive landscape, and staying ahead requires constant vigilance and innovation.

One way to maintain your edge is by keeping a close eye on industry trends and innovations. Being updated with the latest developments in the eyewear industry can help you stay competitive and meet your customers’ evolving needs.

Another crucial aspect is the continuous improvement of your website and customer experience.

Regular updates and enhancements to your website can make the shopping experience more pleasant for your customers, helping you retain existing customers and attract new ones.

Finally, innovation is key in a competitive industry.

Continually introducing new eyewear products and features can help your business stand out from the crowd.

This not only attracts more customers but also establishes your brand as a trendsetter in the eyewear industry.

Read More: Starting Your Own Online Pet Supplies Business: A Comprehensive Guide

Ins And Outs Of Running An Online Eyewear Business?

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  1. Global Reach: Running an online eyewear business allows you to reach customers worldwide, transcending geographical limitations and tapping into a global market.
  2. Lower Overhead Costs: Operating an online business eliminates the need for physical retail space, resulting in reduced overhead costs such as rent, utilities, and maintenance expenses.
  3. Wider Product Selection: Online platforms provide the opportunity to showcase a vast range of eyewear products without the limitations of physical space. This enables you to offer a wider selection to customers, catering to diverse preferences and increasing the chances of sales.
  4. Convenience for Customers: Online shopping offers convenience and flexibility to customers, allowing them to browse and purchase eyewear products from the comfort of their homes at any time, eliminating the need for them to visit a physical store.
  5. Personalization and Customization: Online platforms enable you to provide personalized recommendations and customization options for customers, enhancing their shopping experience and increasing customer satisfaction.


  1. Intense Competition: The online eyewear market is highly competitive, with numerous established brands and new entrants vying for customers’ attention. Standing out and attracting customers can be challenging amidst such competition.
  2. Logistics and Shipping: Running an online business involves managing logistics and shipping processes efficiently. This includes packaging, shipping, tracking, and ensuring timely delivery, which can be complex and require careful coordination.
  3. Technical Challenges: Maintaining a functional and user-friendly website or online platform requires technical expertise. Managing website design, performance optimization, data security, and addressing technical issues can be demanding and may require specialized knowledge or hiring professionals.
  4. Customer Service: Providing excellent customer service is crucial for an online eyewear business. Addressing customer inquiries, resolving issues, and managing returns or exchanges effectively can be time-consuming and require dedicated resources.
  5. Limited Sensory Experience: Unlike physical stores, customers cannot physically try on or feel the eyewear products before purchasing them online. Providing detailed product descriptions, accurate sizing information, and high-quality product images becomes essential to compensate for this limitation and ensure customer satisfaction.

Summary and Key Takeaways:

In conclusion, selling glasses online can be a lucrative business opportunity. Here are the key takeaways from this article:

We’ve covered everything from understanding the online eyewear market to optimizing your sales performance. Each of these steps is crucial for running a successful online glasses store.

Some key considerations include choosing the right e-commerce platform, providing excellent customer service, and implementing effective marketing strategies.

Now that you have the knowledge and tools, it’s time to take action. Start your online eyewear business today and tap into this growing market.


1. How to start selling eyeglasses online?

Starting an online eyeglasses business involves several steps. First, you need to understand your target market and create a business plan. Then, you need to source your inventory from reliable manufacturers and suppliers. Finally, you need to set up an e-commerce website where customers can browse your products and make purchases.

2. How to sell a pair of sunglasses?

Selling a pair of sunglasses online involves creating an engaging product listing with high-quality photos and a detailed description. Highlight the unique features and benefits of the sunglasses, such as the material, design, UV protection level, and brand. Also, consider offering virtual try-on experiences to help customers make their decision.

3. Does Lenskart take old glasses?

Yes, Lenskart has a program called “Lenskart GOLD” which allows customers to exchange their old glasses for discounts on new purchases or donate them towards a social cause. The program aims to help people who need glasses but cannot afford them. Lenskart refurbishes old glasses and donates them to underprivileged individuals. Check Lenskart’s website for further information on how to participate in this program.

4. How many people buy glasses online?

The number of people buying glasses online is increasing every year. According to a report by Statista, by 2025, there will be more than 75 billion Internet of Things (IoT) connected devices in use, indicating a significant shift towards online shopping.

5. Are glasses profitable?

Yes, selling glasses can be a profitable business. The profit margin can vary depending on factors like the cost of inventory, operating expenses, and the price point at which you sell your products. Online eyewear retailers often have lower overhead costs compared to physical stores, which can contribute to higher profitability.

Try it out now!

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