Mastering the Art of Selling T-Shirts Online: Top Ecommerce Platforms for 2024

Tech Lead
September 20, 2023

In the thriving world of e-commerce, launching a successful online t-shirt business has become a popular entrepreneurial choice.

However, the key to unlocking the potential of your online store lies in choosing the right e-commerce platform.

With a myriad of options available, each offering unique features and capabilities, selecting the best e-commerce platform for your t-shirt business can be a daunting task.

This guide aims to simplify that process, providing you with an in-depth analysis of the top e-commerce platforms suited for t-shirt businesses.

Let’s embark on this journey to find the perfect e-commerce platform that aligns with your business needs and goals. Stay tuned!

The Rise of E-commerce

E-commerce has experienced unprecedented growth in recent years, and the COVID-19 pandemic has further accelerated this trend.

With people increasingly turning to online shopping, businesses have had to adapt to meet the demands of the digital marketplace.

One industry that has particularly benefited from this shift is the t-shirt business.

E-commerce has revolutionized the way we shop and conduct business. It’s estimated that 2.14 billion people worldwide purchased goods or services online in 2021.

By 2023, e-commerce sales are expected to account for 20.8% of retail sales worldwide.

The global e-commerce market is projected to total $6.3 trillion in 2023. These statistics underscore the growing importance and influence of e-commerce in our lives.

Why online t-shirt business ?

T-shirts are a staple in everyone’s wardrobe, making them a popular choice for online businesses.

The global t-shirt market is expected to reach nearly $300B by 2025.

Over 2 billion t-shirts are sold every year, and the t-shirt segment’s revenue is estimated at $44B in 2023.

This demonstrates the immense potential of the t-shirt business in the e-commerce industry.

What is an E-commerce Platform?

An e-commerce platform is a software application that allows businesses to manage their online sales operations.

It provides various functionalities such as inventory management, shopping cart functionality, and payment processing.

E-commerce platforms like Aasaan, Shopify, WooCommerce, Wix, and Adobe Commerce have become popular choices for businesses looking to establish an online presence.

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Why is it Important to Choose the Right E-commerce Platform for Your T-shirt Business?

Choosing the right e-commerce platform for your t-shirt business is crucial for its success.

A suitable platform can streamline your operations, cater to your target audience, and support your business’s growth.

For instance, if you’re dealing with custom products, you’ll need an e-commerce solution that has an inbuilt tool or open code software to cater to your requirements.

Factors to Consider When Choosing an E-commerce Platform

When choosing an e-commerce platform for your business, there are several factors to consider:

  1. Scalability: As your business grows, your e-commerce platform should be able to scale with it.
  2. Customization: The platform should allow customization to tailor the online store experience according to your brand.
  3. Mobile Optimization: With the increasing number of mobile shoppers, it’s important that the platform offers mobile optimization.
  4. Security: More than 40 percent of retailers based in the United Kingdom and Nordic countries chose e-commerce platform providers able to ensure full data protection and security.
  5. Integration: The platform should be able to integrate with other systems like CRM and ERP systems.
  6. SEO Features: A platform with robust SEO capabilities can help improve your online visibility.
  7. Social Media Integration: A platform that integrates with social media channels like Instagram, Facebook, Pinterest, Amazon can help you reach a wider audience.
  8. Price: The cost of the e-commerce platform is an important consideration, especially for small businesses. Look for a platform that offers a pricing plan that fits your budget.
  9. Payment options: An e-commerce platform ideal for a t-shirt business must be one that can process payment for different payment platforms like Visa, apple pay, American Express, and many more. This allows sales to different buyers.

5 Best eCommerce Platforms For Selling T-Shirts Online 2024

Let’s explore the 5 best ecommerce platforms for selling T-shirts online as of 2024-25.

These platforms have proven to efficient for businesses, delivering necessary features like ample inventory management, customization, advanced marketing tools, and budget-friendly pricing:

1. Aasaan App: A Zero-Code Platform for Building Modern Shopping Experiences

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Aasaan App is an e-commerce platform that empowers SMEs to visually build lightning-fast modern shopping experiences quick and easy using its headless storefront builder and API driven commerce platform.

The platform de-risks shopping experiences for merchants by providing an end-to-end infrastructure with zero dev time.

Aasaan App is on a mission to enable SMEs to build exceptional shopping experiences, fast and easy, with best-in-class technology.


  • Zero-code solution: Aasaan App allows you to create your online store without any coding or design skills. You can use its drag-and-drop interface and pre-built templates to customize your store’s look and feel.
  • Headless commerce: Aasaan App leverages the power of headless commerce, which decouples the front-end and back-end of your store. This gives you more flexibility and control over your store’s performance, security, and scalability.
  • Multi-channel sales: Aasaan App enables you to sell across multiple channels, such as social media, marketplaces, and mobile apps. You can manage all your sales from a single dashboard and sync your inventory and orders across all channels.


  • Free Plans include branding
  • For now B2B doesn’t support


Aasaan App’s pricing plans are tiered based on the number of products, orders, and storage you need.

The standard plan starts at $18 per month, the premium plan at $50 per month, and the business plan at $165 per month.

For enterprise solutions, you need to contact Aasaan App directly.

2. Shopify: A Top Contender for the Best E-commerce Platform for T-Shirts

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Shopify, a renowned e-commerce platform, is often regarded as one of the best choices for selling t-shirts online.

It’s an all-in-one solution that provides a comprehensive set of tools to help you build and manage your online store.

From inventory management to payment processing, Shopify covers all the bases, making it a go-to platform for many online t-shirt businesses.


  • Ease of Use: Shopify’s user-friendly interface makes it easy for anyone to set up and run an online store, regardless of their technical expertise.
  • Extensive App Marketplace: With over 6,000 apps available, Shopify offers a wide range of integrations to enhance your store’s functionality.
  • Round-the-Clock Support: Shopify’s 24/7 customer service ensures that help is always at hand whenever you encounter any issues.


  • Limited Customization: While Shopify offers a range of customization options, they might not be sufficient for those looking for in-depth customization.
  • Costly Premium Plans: The higher-tier plans can be quite expensive, which might not be ideal for small businesses or startups.
  • Limited Free Themes: Shopify offers only a handful of free themes. For more variety, you’ll have to opt for their premium themes.


Shopify’s pricing plans are tiered to cater to different business needs. The basic plan starts at $29 per month, with transaction fees ranging from 0.5% to 2.0%.

If you’re looking for more design options, Shopify’s premium themes are available at a one-time payment ranging from $160 to $180.

3. BigCommerce: A Comprehensive Solution for T-Shirt E-commerce

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BigCommerce is a cloud-based ecommerce platform that allows businesses of all sizes to create and manage their online stores.

BigCommerce provides a variety of features, including product management, payment processing, shipping integration, and marketing tools.

BigCommerce is also known for its scalable platform and its robust security features.

Pros of BigCommerce

  • Scalable: BigCommerce can scale with your business as it grows.
  • Wide range of features: BigCommerce offers a wide range of features, including product management, payment processing, shipping integration, and marketing tools.
  • App store: BigCommerce has a vast app store with over 6,000 apps that can be used to add additional features and functionality to your store.
  • Support: BigCommerce offers 24/7 customer support.
  • Robust security features: BigCommerce takes security very seriously and offers a variety of features to protect your store and your customers’ data.

Cons of BigCommerce

  • Monthly fees: BigCommerce charges a monthly subscription fee, which can vary depending on the plan you choose.
  • App costs: Some BigCommerce apps charge monthly subscription fees, which can add up to a significant cost.

BigCommerce Pricing

BigCommerce offers four pricing plans:

  • Standard: $29.95 per month
  • Plus: $79.95 per month
  • Pro: $299.95 per month
  • Enterprise: Custom pricing

Each plan offers a different set of features and limitations.

4. OpenCart: An Open-Source Solution for T-Shirt E-commerce

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OpenCart is an open-source e-commerce platform that’s often recognized as a top choice for selling t-shirts online.

It’s a self-hosted solution, meaning you’ll need to provide your own web hosting and handle software updates yourself.

However, it offers a comprehensive set of features that can cater to most of the needs of an online t-shirt store.


  • Fast and Efficient: OpenCart is known for its speed and efficiency, which can enhance the user experience on your online store.
  • Extensive Extensions: OpenCart offers a wide range of extensions, most of which are inexpensive, allowing you to add various functionalities to your store.
  • Highly Customizable: Being an open-source platform, OpenCart allows for high levels of customization.


  • Complex Updates: The updates can be bulky and sometimes complex to implement.
  • Limited Marketing Features: OpenCart has limited built-in marketing features.
  • Customer Support: Some users have reported issues with customer support.


OpenCart is a free, open-source platform. However, you may incur costs for web hosting, domain registration, and premium extensions.

The cost of these services can vary widely depending on your specific needs and the providers you choose.

5. Squarespace: A Stylish Choice for T-Shirt E-commerce

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Squarespace is a popular website builder and eCommerce platform that offers a range of features for businesses looking to sell t-shirts online.

It provides a user-friendly interface and customizable templates, making it easy for users to create and manage their online stores.


  • Beautiful and customizable templates: Squarespace offers a wide variety of visually stunning templates that can be customized to match your brand’s identity. This allows you to create a unique and professional-looking online store for selling t-shirts.
  • User-friendly interface: Squarespace’s drag-and-drop editor makes it simple to create and manage your online store. You don’t need any coding or technical skills to get started, making it accessible for beginners.
  • Mobile responsive design: With more and more people shopping on their mobile devices, it’s crucial to have a mobile-friendly online store. Squarespace ensures that your t-shirt store looks great and functions smoothly across all devices.
  • Integrated eCommerce features: Squarespace provides essential eCommerce features such as inventory management, order tracking, and secure payment gateways. It also integrates with popular payment processors like PayPal and Stripe, making it easy for customers to complete their transactions.
  • SEO-friendly: Squarespace offers built-in search engine optimization (SEO) tools, helping your t-shirt store rank higher in search engine results. This can drive more organic traffic to your site and increase the chances of making sales.


  • Limited scalability: While Squarespace is suitable for small to medium-sized businesses, it may not be the best choice for large-scale eCommerce operations. It lacks some advanced features and scalability options that more robust platforms offer.
  • Limited third-party integrations: Squarespace has a limited selection of third-party integrations compared to other eCommerce platforms. This may restrict your ability to connect with certain tools or services that are crucial for your t-shirt business.
  • Transaction fees: Squarespace charges transaction fees on some of its plans, which can eat into your profits. This is something to consider when evaluating the cost-effectiveness of the platform.


Squarespace offers four pricing plans ranging from $16 to $49 per month. The plans are:

  • Personal: $16 per month
  • Business: $23 per month
  • Basic Commerce: $27 per month
  • Advanced Commerce: $49 per month

Squarespace also offers a 14-day free trial. The price of a Squarespace site depends on its size and the features you want to include.


Choosing the best eCommerce platform for your t-shirt business largely depends on your specific needs, budget, and technical abilities.

Consider the pros and cons of each platform listed and evaluate their features against your requirements.

Multiple factors such as pricing, customization options, scalability, marketing features, and customer support should be taken into account.

Platforms like Aasaan, Shopify, BigCommerce, and Squarespace are excellent options if you’re looking for a solution that handles everything from hosting, security to updates.

However, WooCommerce suits those already utilizing WordPress and who prefer more control over their site. OpenCart is there for those desiring a powerful yet free open-source platform.

Ultimately, each platform has its strengths and can lead you to success with the right strategy, showing definitive capabilities to boost your online t-shirt business.

It’s a matter of making an informed choice that appropriately benefits your business plan and caters to the ecommerce environment perfectly.

As we conclude this guide, your selection should faithfully reflect what your t-shirt brand needs to thrive online.

However, regardless of what eCommerce platform you choose to opt for, focusing on a seamless customer experience, an appealing online storefront, robust marketing strategies, and efficient support will always be vital in driving growth and establishment in the e-commerce landscape.

Choose intelligently, act accordingly, and most importantly, always keep up with the changing market trends to stay relevant and competitive.

Good luck with your entrepreneurial journey in the world of online t-shirt business!


1. Which eCommerce Platform is Best for Clothing?

When it comes to selling clothing online, platforms like Aasaan, Shopify, WooCommerce, and Magento often top the list. Shopify offers a user-friendly interface and a range of templates designed specifically for clothing stores. WooCommerce, on the other hand, offers more customization but requires a WordPress site. Magento is ideal for larger businesses and offers robust features but can be complex to set up. Your choice should depend on your specific needs, including the scale of your business and your technical expertise.

2. Is it profitable to sell t-shirts online?

Yes, selling t-shirts online can be a profitable business. The demand for t-shirts is very high and with the advancement in technology, most people prefer to buy online. However, the profitability depends on various factors such as the uniqueness of your designs, your marketing strategy, and the platform you choose to sell your t-shirts.

3. Is selling t-shirts on Shopify profitable?

Yes, selling t-shirts on Shopify can be profitable. Shopify offers a range of tools to help you set up, manage, and market your online t-shirt store. With its user-friendly interface, you can quickly get your store up and running. Plus, Shopify integrates well with print-on-demand services, making it easier to manage inventory and fulfill orders.

4. Which Platform is Best for Selling T-shirts?

Several platforms are considered good for selling t-shirts. These include Aasaan, Nexcess Storebuilder, BigCommerce, Magento, Shopify, OpenCart, and print-on-demand sites like TeePublic and RedBubble. The choice of platform depends on your specific needs such as customizability, ease of use, SEO features, and integration with other systems.

5. How do I sell my shirt to customers?

There are several steps you can take to sell your shirts to customers:

  1. Create Your Designs: You can create your own designs or hire a designer. You can use tools like Canva or Photoshop to create your designs.
  2. Choose Your Platform: Decide where you want to sell your shirts. This could be on your own website or on an eCommerce platform like Aasaan, Shopify or Amazon.
  3. Set Up Your Store: Once you’ve chosen a platform, set up your online store. This includes uploading your designs and setting prices.
  4. Market Your Products: Use social media and other marketing strategies to promote your products. This could include posting on Instagram or Facebook, sending out email newsletters, or using SEO strategies to attract customers to your website.
  5. Fulfill Orders: Once customers start placing orders, you’ll need to fulfill them. This could involve printing the shirts yourself or using a print-on-demand service.
  6. Provide Excellent Customer Service: Respond promptly to customer inquiries and resolve any issues that arise. This will help build a positive reputation for your business and encourage repeat purchases.

Try it out now!

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