13 Reasons Why An Ecommerce Website is Important

Sivaram Gadiraju
Founder, CEO
August 14, 2023

Do you want to run a business online?

If yes, you have to choose between- selling your products in a marketplace or creating your own business website. Indeed, no one-size-fits-all solutions.

So, it is better to have a good ecommerce website to operate your online business without any limitations.

So, we help you expand your home-based or service-based business to command an online presence.

Whether you are an online seller, MSMEs business owner, home services professionals, or a service-based entrepreneur, this blog is for you!

Let’s start to help you launch your online business with aasaan. Yes, it’s super easy to create your brand, sell, customize offers and manage your products.

And there is a bonus for starting with your first ecommerce website with the aasaan platform at the end of this blog.

But, before that, we help you understand why you need an excellent ecommerce website to stay in the market game.

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Top 13 Reasons to have an excellent ecommerce website

The best thing about owning an ecommerce website is that you can always tell your customers about your company. Plus, you can showcase your products and accept payment in various ways online.

So, to fuel your entrepreneur instincts, we have the reasons for you to get in action and start selling on your ecommerce platform.

1. Cater to the global online market

Your customers are from only the group of people who know your business.

Being a small, medium business owner, you may struggle to get the right target audience for your products.

With aasaan, you can grow your online business and reach out to a global audience. Now, time zones or distance are not the parameters for your product’s sale!

2. You get a higher conversion rate

If your business has a well-built eCommerce website, you can market your products over various social media platforms.

But, yes, you need to use SEO to place your website higher in the Google search rankings. Plus, know what your target audience is searching for, any products similar to yours.

Not only that, having your website with WhatsApp business API can transform your business altogether.

It is because you can directly engage and communicate with your customers. Indeed, this, in turn, will increase your brand loyalty and thus, improve conversion rates drastically.

3. Google-Influenced customers

Google shopping has now given access to the users to shop over the Internet, with loads of options.

Yes, nowadays, the potential buyers search for the products on Google, choose the website from where they want to buy, and place the order on the ecommerce website directly.

So, having a good ecommerce website will enable your brand to get a competitive edge over other products in the marketplace.

Plus, customers are looking for the quickest and easiest ways to place orders without any hassle.

In this case, a user-friendly web solution with a well-designed ecommerce website for your business is perfect to start now!

4. Conquer Scalability with the aasaan app!

Expanding your home-based business or starting afresh as small/medium service-based entrepreneurs can be challenging.

But, as your business grows, you as an owner will surely want to grow your product’s range as well.

Not only that, you will want to personalize and develop your business for the customers’ requirements. So, yes, customer demand will drive all the transformation.

It may not be possible to scale your business without an ecommerce website.

For example, if you want to optimize your product’s description or add more payment options for the ease of the customers, you need a good ecommerce website.

aasaan app helps you create your eCommerce website with just a few clicks.

5. You can make your own rules to run your ecommerce website

Undoubtedly, you should have the freedom to impact your customer’s journey.

Marketplaces such as Amazon, Flipkart, or others may not give you the flexibility to sell your products according to your rules.

But a well-built eCommerce website will, for sure! For instance, in an ecommerce website, you can:

  • Add product photos/descriptions/videos for your customer’s convenience.
  • Effectively alter the navigation and the layout.
  • Customizable edit button placements, color schemes, website theme, etc., directly on your website.
  • Share your company’s story, and also feature your customers!

6. Accessibility and Convenience

eCommerce platforms operate 24/7, allowing customers to shop at their convenience, whether it’s late at night or early in the morning.

This convenience extends to the comfort of shopping from home, eliminating the need to travel to a physical store.

7. Cost-Effective Operations

Operating an eCommerce store typically incurs lower costs compared to a physical store.

There’s no need for a physical storefront, which reduces overhead expenses like rent and utilities. This cost-effectiveness can lead to more competitive pricing, benefiting customers.

8. Enhanced Customer Experience

eCommerce platforms can offer personalized shopping experiences based on a customer’s browsing and purchasing history.

Additionally, many platforms offer improved customer support, with features like live chat and comprehensive FAQs.

9. SEO and Increased Visibility

Through search engine optimization (SEO), eCommerce businesses can attract new customers who are searching for specific products or services.

This increased visibility can enhance brand awareness and drive sales.

10. Variety and Options

eCommerce platforms can showcase a wide range of products, providing customers with more choices. This variety can improve the shopping experience and increase the likelihood of purchases.

11. Data Insights and Consumer Behavior Analysis

eCommerce platforms collect data on customer preferences and shopping habits. Businesses can analyze this data to understand their customers better and tailor their offerings accordingly.

12. Automation and Efficiency

eCommerce platforms can automate various processes, from inventory management to order fulfillment, improving efficiency. The use of AI and chatbots for customer service can also enhance the shopping experience.

13. Building a Digital Brand Identity

An eCommerce platform can help businesses create a unique online presence. Through social media integration and digital marketing, businesses can promote their brand and engage with customers.

Selling products is now “aasaan” with the aasaan App!

The first step is to pick your business type, and it’s FREE with the aasaan App. You can choose anything among the following sectors for starters:

  • Kirana and Groceries
  • Boutique and Fashion
  • Electronics and Mobile
  • Home Services
  • Tutors
  • Saloon and Spa

Further, you can explore the tools and services you need to start the process of building your ecommerce website.

aasaan App gives you everything you need to grow your online business in, the most straightforward steps. Here are the services you can expect to get with the aasaan App.

Start your online business with aasaan now!

Creating your online business is a matter of seconds now! With just a few clicks, with the proper selections, your website is ready with aasaan.

But, first, you will be building your brand by creating the business name, theme, and logo of your choice.

Then, it’s time to sell your products. With the super-rich themes and custom catalog of products, update your prices and quantity on the aasaan App.

Further, you can manage everything from payment, checkout, and delivery settings with your mobile, anytime, anywhere.

Plus, don’t forget to market your business using social media platforms. aasaan App allows you to create social coupons and posts to help your business grow faster online.

A bonus for you, as we promised!

Refer now, and you will get paid quickly with the aasaan App.

Yes, the referral program is super easy, and you get paid for unlimited referrals.

Help your fellow entrepreneurs’ signup to the aasaan App with your referral. And they get two months of free access to all tools and services.

One can also get cash rewards for personal referrals while selling more with the aasaan app.

Launch your brand today online. Create a free online store; here is the aasaan App Download link!

Try it out now!

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