What is B2B Ecommerce? How Does It Work?

In very simple terms, B2B is an ecommerce model that is about selling and marketing goods online between two businesses. The objective of B2B ecommerce is simple: enhance business revenue, expand reach, reduce costs, increase sales volume, and form new networks and business relationships.

Before we understand what business-to-business ecommerce is and how it works in detail, let's understand the relevance and scope of the model through some facts and stats:

The most critical fact to consider is:

So, quality of service and ease of online experience is key.

This is why we have brought you the aasaan app to make B2B ecommerce simple, user-friendly, advantageous, and profitable, whether you are an online seller, business owner, home business, MSME, or even a service-based entity.

Let's dig in more and learn what B2B ecommerce platforms are all about.

As mentioned earlier, the B2B ecommerce model involves selling and marketing goods and services to another business. This includes transactions between manufacturers and wholesalers or wholesalers and retailers through online sales portals like aasaan.

B2B sellers work with:

Instead of meeting personally, two businesses can interact and transact digitally, order and manage from their mobile phones, and create innovative ways to connect with various retailers and suppliers across the globe.

Purchasing efficiency and effectiveness for wholesalers, manufacturers, distributors, and other types of B2B distributors increase as orders are processed digitally.

B2B ecommerce is one of the fastest-growing selling models, which was traditionally dependent on manual marketing and sales procedures involving labor-intensive and technology-lacking techniques.

Thanks to the technological revolution, digital B2B ecommerce has massively developed, enhanced its efficiency and reach, reduced costs, and increased its earnings through ecommerce automation.

B2B businesses can be:

Whether you're a newly established B2B company or a well-established one, you need an ecommerce platform at every point. Here are the four main stages of the B2B business model:

After you have completed the development of your product, you need to start marketing and selling it to your customers and grow progressively.

Your focus should be on researching target markets and identifying consumer segments. aasaan helps you adapt your products and advertising based on customer feedback and demand and take your marketing strategy to the next development phase.

Further:

This is when your business is at break-even; even if it's profitable, it's not as high as your sales level. We help you cover operational costs and explore new business opportunities.

You can:

This stage is all about establishing a presence in the B2B market, entering new niches, and gaining new revenue streams. At this stage, you can use our app services to:

Maintain and grow your existing business

This stage is accompanied by a slow cash flow and shrunk margins. Even if your business is dominant and still growing, it probably won't grow as fast as the expansion phase.

At this point, you need to restructure as a B2B commerce company by exploring new ecommerce technologies and entering new markets.

B2B ecommerce companies are often trapped with outdated platforms. Depending on innovative apps can help B2B ecommerce businesses meet the needs of their online customers and create outstanding experiences that drive sales and fulfill orders wherever shoppers are.

Many people take B2B ecommerce platforms for granted, considering them mere tools for listing products and accepting payments. ecommerce platforms must be able to control everything from sales to trading operations, customers, or digital marketing.

To this end, aasaan offers various services and day-to-day B2B functionalities that include:

We help you increase your sales by:

Here are some reasons why you need our app to grow and expand your B2B business model:

The upward thrust of ecommerce has caused large shifts within the typical B2B marketplace. We help you thrive in the ever-competitive B2B arena by:

Help clients discover and purchase your products. Improving onsite search can help you streamline the sales process and adopt a more consultative role rather than just focusing on sales.

We provide digital versions of the manual business functions that traditional businesses have been accustomed to. We offer a content-based strategy to guide customers through various content funnels and help them delve deeper into the wholesaling process by:

The goal is to create the necessary brand awareness and be more customer-centric.

According to Gartner, 46% of B2B buyers learn about available solutions, 40% compare solutions, and 35% look for relevant information before they complete a purchase.

We help you get on social media networks like Facebook, Instagram, and LinkedIn through personalization and create listings depending on your business needs.

As many as 81% of online buyers research a product or service before they invest in it. It has also been observed that if a business offers a supreme and valuable mobile experience, 9 out of 10 business users will return for a repeat purchase.

Thus, the need of the hour is to revamp your business structure and transition from the traditional mode to the digital way of transacting. Moving on to newer versions of digital apps will enhance your business model with new features and modern trends.

There are several benefits you can gain by putting your B2B commerce on the aasaan app:

We are a modern ecommerce platform that helps you manage customer details, inventory management, order fulfillment, statistic-tracking, etc., in one place. We help you streamline B2B operations and enhance customer experience.

Providing an opportunity to cross-sell and up-sell existing buyers using our platform is one of the best strategies. The aim is to attract customers and offer a personalized experience.

We help you explore newer opportunities and expand your reach to acquire new customers.

With so many ecommerce platforms and marketplaces, there is virtually no limit to merchants who want to go digital, making it easier for B2B companies to globalize and enter new product markets like never before. We make this as easy as possible.

One of the main benefits of our app is being able to use it frequently to track customer behavior while shopping. The data analytics reports can be used to determine what areas of your business are working and how you can optimize the customer experience.

We help businesses automate sales processes with reduced overhead costs. This empowers our B2B merchants to enter the mass market with a 24/7 omnichannel brand presence, forming better partnerships and maximizing customer satisfaction.

We offer you more sophisticated B2B ecommerce solutions following transformational trends like:

According to McKinsey, nearly 65% of B2B companies across industries are fully transacting online in 2022, and about 18% of B2B revenue is coming directly from ecommerce.

At the same time, 42% of distributors consider constructing a website the most challenging job in the coming year.

aasaan is a leading SaaS ecommerce platform that provides B2B companies ease of use, high functionality, and continuous updates with an open API. We help you integrate your website and other social media accounts into our systems.

Out of all the other marketplaces, aasaan is one of the newest, most trending, and customer-oriented business-to-business ecommerce examples.

We believe in providing the utmost functionality with a configurable architecture that helps B2B commerce ventures create their own user-driven experience and adopt a simpler and faster alternative.

B2B commerce is evolving and reaching newer heights by optimizing the online experience to meet ever-changing shopper expectations.

Business-to-business ecommerce apps help you focus on emerging trends and abandon outdated and traditional systems. It is time for modern B2B businesses to build a digital transformation strategy and use B2B ecommerce solutions as their roadmap to success.

To start a B2B e-commerce business, you simply need to set up your products and services on our ecommerce site to list the products you sell. The process takes just a few minutes and will eventually help you explore newer markets and take your business to the pinnacle of growth and success.

B2C sales are only about one-third of B2B sales. Business-to-business ecommerce is more profitable in terms of the total global merchandise volume.

B2B businesses must follow a digital marketing strategy to enhance their reach through social media, advertising, and SEO. It is imperative to use content marketing to educate customers about products, create videos showing how to use your product, write case studies explaining how your product helped other customers solve specific problems, and blog about industry trends that form a relevant part of enhancing your overall SEO strategy.