How to start an online reseller business?

Sarab Joth

Starting an online reseller business is a good way to earn money for a first-time entrepreneur. However, it depends on why and what type of online reseller business the first-time entrepreneur opts for.

Growing a reseller business requires a lot of patience and commitment, on the part of an online entrepreneur. He or she needs to be clear about the reason why they are starting a reseller business.

Some of the reasons that prompt a businessman/businesswoman to start an online reselling business include:

  • To sell a huge variety of reseller products
  • To prepare a platform to launch your own business
  • To sell products without keeping bulk inventory
  • To diversify into other verticals quickly and easily
  • To keep financial risk to the minimum
  • Easier to save time
  • Manage product pricing to boost profit margins

However, if the first-time entrepreneurs are not sure about how to proceed with setting up an online reseller business, they can make use of the aasaan App.

Using the AASAAN App or application, first-time entrepreneurs can effortlessly start an online reseller business of products they choose, develop a brand and grow their business in a cost-effective manner to maximize their profits.

AASAAN app is made to help first-time entrepreneurs and businesses use technology to reach their true potential. AASAAN App believes in I-S-P-S or Inspire-Simplicity-Perseverance-Success as the key to building a successful online reseller business.

Start an online reseller business is a good way to earn money

Online Reselling business

Online reseller business is a form of drop shipping, run by individual men or women who buy things to resell them online in wholesale or retail quantities for a margin to earn money.

The growth in technology, and exponential growth in social media outreach coupled with the use of smartphones has provided huge opportunities for growth for online businesses, particularly in India. Most have successfully transitioned from reselling as a hobby into an actual business.

Online reseller businesses buy from manufacturers, liquidators or other retailers and sell to their own online clientele. While some online reseller businesses need physical premises to keep stocks of goods, others don’t and buy and sell over the internet without any pre-purchasing of stock.

They buy goods online and sell them online. On the other hand, many online reseller business owners sell their own work online like videos, art and craft, painting, cloth, and much more. Also, online resellers do not provide any type of after-sales service or marketing assistance to producers.

Advantages of online reselling business

  • There is no need for large investments while starting. 
  • Initiate quick setup of the business.
  • No need to build inventory.
  • Sell proven products.
  • It is very flexible and versatile.
  • No need to worry about shipping or fulfillment.
  • It provides easy growth and expansion.
  • It provides high-profit returns.

Who can start an online reselling business?

Anyone can start an online reselling business. One doesn’t need to be highly qualified to set up an online reselling business.

How to start an online reselling business?

Starting an online reseller business is easy and doesn’t require any huge investment or expertise.

Whether you are someone who wants to do a part-time or full-time business, it is important to do proper research to create an effective plan and follow through with it.

The first part of the pan is to get the requisite permits by following a process, which include:

  • Registering the business and getting a business license. It is better to get a business license in all states that you operate or plan to operate.
  • Properly research state laws and regulations. Check which state allows an online reseller to operate with out-of-state permits and those that won’t.
  • Submit an application for registration of business backed by all necessary documentation.
  • Get a reseller’s permit in each state where you want to buy and sell goods.
  • Once the permits are in place, the online reseller business needs to finalize and prepare a list of the following. 

1.Product line: 

Resellers may want to sell varied products but selling products from the same industry is preferred, like selling either mobile phones and accessories or baby products.

2.Target audience: 

Resellers need to have a clear idea of their target audience. Selling/advertising products to audiences who don’t have any use for them will affect the business.

3.Competitors:

It is important to know the competition a business is up against as it will help devise a strategy as to how to price a product to make it enticing for online buyers more than the competitors.

After finalizing product line and prices, online reseller businesses need to source their products through:

  • Reseller apps like meesho, eBay, OLX, and Cartlay
  • Local sourcing channels like friends and family, flea markets, consignment auctions, garage sales, clearance sales

Online reseller businesses after sourcing their products need to set up a communication channel such as a website, blog/article, or social media channels.

Online reseller businesses after setting up a communication channel need to have a marketing strategy in place to grow the business more. These include strategies like:

  • Pricing products in the economic range
  • Free delivery options
  • Discount offers
  • Sending enticing messages
  • Getting testimonials from esteemed customers
  • Issue referral discounts

1. Establish Payment Channels

Once everything is set up and the online reseller business starts receiving orders, the last crucial step is to set up a payment processing channel. This is needed to make payments, send late payment reminders, and accept payments seamlessly. The payment channel also helps receipts on a daily/weekly/monthly/quarterly basis. For this online resellers can partner with Razorpay, Mastercard, Netpay International, etc.

2. Establish Accounting System

Once the business starts running, an online reseller business needs to have an accounting system in place to keep track of income and expenses to finally calculate taxes payable. Most important thing is to ensure that the business has its own verified bank account linked to the accounting system. This is important for ensuring that every business adheres to regulations put in place by the government.

3. Online Reseller Business Opportunities

Some of the best online reseller businesses that can be started with ease are Dropshipping, Apparels, Beauty and wellness products, Sneakers, Vintage boutique products, Pet supplies, Vehicle accessories, Jewellery, Kids Toys, DVDs, Designer sunglasses, Women’s apparel, Kids formal wear, Men’s accessories, Books, Nightwear, Outdoor Furniture, Mobile phone and accessories, and Electronic items.

4. Keep Track of Inventory

Once an online reseller business is up and running, and the business starts buying and selling products online; it is important to have an inventory system in place. The inventory system will help keep track of products purchased and sold, as well as the stock of products at hand.

5. Choose Hosting Plan for Reseller Business

Once everything is put in place online reseller business needs to have the website up and running before it starts buying and selling products online. The business needs to take help from web hosting providers to make sure the website is accessible online to all potential users. A proper hosting plan will ensure that the website becomes a digital storage for all relevant information and content about the online business. While Shopify provides web hosting for your reselling business, ecommerce platforms like WooCommerce require third-party hosting.

6. Marketing Strategies for Online Reseller Business

Online reseller businesses try to make money fast. In order to do that they adopt several different types of marketing strategies such as follows:

  • Make use of online advertising.
  • Price products well.
  • Create targeted ads on social media.
  • Take good photos of products put up for sale online.
  • Create content through blogging to build a brand.
  • Prepare a proper and segregated list of products.

All the above steps if adhered to properly by a first-time businessman or businesswoman; aided by AASAAN App will help them launch an online reseller business to make money quickly by selling products quickly with proper strategy in place. Download the the AASAAN App today for free and set up your own online reseller business.

Create online store in India easily

Welcome to Aasaan! The Aasaan app is your all in one solution to start, sell, market and manage your online store. If you wish to create an online store in India to launch your business or if you already own a local business for which you want to create an online store, then the Aasaan app is right for you. Aasaan is a free app that lets you create your online store in India in just a few clicks. With this app, you can manage your entire store from your smartphone. Yes, we have covered every single aspect of running an online store in the Aasaan app! The Aasaan app allows business owners to create their online store in India quickly and cheaply. Just sign up, follow the simple steps and you have successfully created your online store! It is now so easy to create an online store in India! When you create your online store in India the Aasaan app, you can provide your customers with a personalized buying experience. Furthermore, the appealing and easy-to-use interface of your website is guaranteed to bring customers back for more.

Why you should create online store in India

There are so many reasons why you should create an online store in India. Here are just some of them:
Get more customers outside of your immediate area: If you run a local shop, your customers are restricted to your immediate road, or your neighborhood. But if you create an online store in India, you can sell all over the country and even internationally. With the Aasaan app, you can deliver your products all over India.
Perform effective marketing for your store: When you create an online store in India, you can market it properly, with paid advertising, organic search and social media. You can also measure the success of your marketing better with an online store. Marketing is easy when you create your online store in India with the Aasaan app.
Build a brand for your online store: When you create an online store in India, you should be able to design it however you want. You can customize your site to suit the brand for your business. The Aasaan app lets you create your online store in India with multiple themes and customization options.
It has never been easier to create an online store in India: With the Aasaan app, you can easily create your online store in India in just a few taps! In the space of an hour, you create an online store in India on the Aasaan app and be ready for customers.
It has never been cheaper to create an online store in India: You don’t need to spend a lot of money to create an online store in India. With the Aasaan app, you can get started for free! After you create your online store in India, running it is also cheap with the Aasaan app.

Why Now is the Best Time to Create an Online Store in India

India’s e-commerce order volume increased by 36% in the last quarter of 2020. According to more studies, Indian e-commerce will reach US$ 99 billion by 2024. E-commerce in India has a truly bright future. The future of shopping is online. Be ready for the future with the Aasaan app. As you can see, the time is ripe to create an online store in India. Create your online store in India easily with the Aasaan app.

Why Create an Online Store in India using the Aasaan App

Now that we’ve covered why you should create an online store in India, here are some reasons why you should use the Aasaan app to create your store:
Create your online store in India instantly: All you have to do is download the Aasaan app on your phone and sign up. Then all you have to do is follow the simple instructions. After a few taps, your online store is ready.
Easy User-friendly interface: The Aasaan app is so easy to use, you can create your online store in India in just a few taps.
Adding Products: When you create your online store in India with the Aasaan app, you can add products to your store easily and quickly. You can create your products from scratch, or add them straight from our catalog builder. Furthermore, you can add variants to your products as well, like different size and color options.
Sell products with ZERO transaction fees: When you create your online store in India with the Aasaan app, you don’t have to pay a commission each time you make a sale.
Manage every aspect of your business: When you create your online store in India with the Aasaan app, you can run your entire online business from your phone; from payments to delivery to marketing.
No technical knowledge required: With the Aasaan app, you can build a stunning website easily and quickly with technical knowledge. No program needed to create an online store in India.
Sell Anywhere: After you create your online store in India with the Aasaan app, you can sell on multiple channels including Google, Facebook and Whatsapp.
Get a custom domain for your website when you create your online store in India. Or if you already own a custom domain name, you can easily link it to your website with the Aasaan app.
Market your Store: After you create your online store in India with the Aasaan app, you can get a QR code for your business, create discount coupons on your site, boost your website traffic with Search Engine Optimisation and create social media posts to promote your business. Marketing is now easy!
Easy Deliveries: With the Aasaan app, you get two shipping platforms you can integrate your store with: Pickrr and Shiprocket. Simply create an account on either of them, link it with your Aasaan store, and now you can deliver your products to customers all over India!
Receive fast and secure payments: With the Aasaan app, you can receive payments to your UPI merchant account securely. What’s more, you enjoy the benefit of instant settlement. Each transaction will be credited to your UPI account instantly.
Get constant support from us: We care about our app partners, and want to ensure you have the best experience possible. Our help articles and videos are there to answer any question you might have. You can also reach out to us on whatsapp or speak to our experts on the phone. You can also book a one on one session with us to have your questions answered in detail. Create an online store in India with Aasaan easily and quickly. The Aasaan app has everything you’re looking for!

Components of a Complete Online Store

There are certain things you need if you want to create an online store in India.

Website Builder

The first thing you need is a website builder. You can create your online store in India from scratch, but you will need a lot of time and coding knowledge for that. If you are short on time and lack the programming skills, using a website builder is the best bet. If you are looking for an affordable website builder that lets you create an online store in India and start selling today, Aasaan is the app you need.

Payment Gateway

Once you create an online store in India, you now need a way to get paid by customers. This is where a payment gateway comes in. With a payment gateway, you can receive payments from customers, quickly and securely. Your customers can also choose from multiple payment methods. With the Aasaan app, you can link your online store to Razorpay, one of the most popular payment gateways.

Shipping Platform

After your customers place their orders and pay you, you need to ship those orders to them. With a shipping platform, your orders are automatically dispatched to your customers. When you create an online store in India with the Aasaan app, you have the choice between two shipping platforms to link with your store: Pickrr and Shiprocket.

How the Aasaan App Helps You Create an Online Store in India

You can Create Your Online Store in India in a Few Clicks

It is now unbelievably easy to create an online store in India with the Aasaan app. Simply download it on your phone and sign up. Follow the directions to create your online store in India and voila! Your online store is ready in a few minutes. All without any coding! Adding products to your Aasaan store is easy as well. You can either add your products from scratch by entering the title, description, image, etc or you could add products quickly using our catalog builder.

You can Sell Your Products all Over India

With Aasaan’s simple website user interface, it is easy for your customers to place orders on your website. What’s more, you can even access the order details any time, and check the invoice. You can also manage the status of the order, marking it as accepted, shipped and delivered. Finally, you can integrate your Aasaan store with multiple delivery platforms and deliver your products all over India.

You can Market Your Store on Multiple Platforms

The Aasaan app also helps you market your online store. To start off, you can get your store QR code and share it with customers. You can create and share discount coupons too. If you want to take it up a notch, you can create your own social media posts right from the Aasaan app, and you boost your website visitors from google with Search Engine Optimisation.

You can Manage Every Aspect of Your Business From Your Phone

You can manage everything related to the functioning of your store right from the app. This includes everything from your payment details to shipping providers to KYC verification, working hours, getting constant support and customizing your website, and much much more. All your processes and settings are streamlined into a single app. No other app needed. This makes running your online store much less stressful. When you create your online store in India with the Aasaan app, all your business needs are met.

What Can You Sell from your Aasaan Store?

With Aasaan, you can sell any product you wish to. If it can be sold in a local shop, it can be sold from your Aasaan store! There are so many possibilities when you want to create an online store in India. Here are just a few examples of what you could sell with the Aasaan app. Remember, the sky's the limit!

Create an Online Store in India for Fashion & Boutique

Fashion is one of the fastest growing ecommerce niches, and an evergreen industry as a whole. Whether you dream of starting your own fashion line, or you already run a boutique store, sell your clothes and accessories easily on Aasaan. You can sell:Shirts, T-shirts, Trousers, Dresses, Scarves, Suits, Ties, Shoes, Innerwear and so much more. It’s always a good time to create an online store in India to sell fashion and accessories.

Create an Online Store in India for Groceries

Do you own a local grocery store and want to get more sales? You can create your website with ease and sell your produce to more customers across your city - all with the Aasaan app. Here's what you can sell on your online grocery store: Food Grains, Fruits and vegetables, Milk and dairy products, Edible oils and ghee, Dry fruits, Spices and condiments, Snacks, Eggs, meat, fish, Beverages, Gourmet foods. When it comes to selling groceries, the sky's the limit. More and more people are buying their groceries online. Create an online store in India with the Aasaan app and sell your groceries online!

Create an Online Store in India for Jewelry

Do you dream of making and selling your own jewelry? Or do you already run a jewelry store and wish to get more customers? In both these scenarios, you can create your online store in India for jewelry and start selling today with the Aasaan app. You can sell: Chains, necklaces, Bangles, Rings, Earrings, and much more. You can easily create an online store in India for your jewelry with the Aasaan app.

Create an Online Store in India for Arts and Crafts

Do you have an artistic streak in you? Why not make some money with your talents? With the Aasaan app, you can create an online store in India to sell your artwork and craft items. You are only limited by your imagination. Create your online store in India for arts and crafts with the Aasaan app!

Create an Online Store in India for Resold Goods

The market for resold goods in India is growing day by day. Reselling goods is also one of the easiest ways to make extra money today. Simply find a product to buy in bulk for cheap, and sell for a profit. With the Aasaan app, it becomes much easier to sell your goods. Create your website in just a few minutes and start selling today.

Create an Online Store in India for Stationery

With the Aasaan app, you can sell anything from pens and regular notebooks to beautiful journals.

Create an Online Store in India for Baked Goods

If you’re passionate about baking sourdough breads or cakes, share it! Create your online store in India with the Aasaan app and sell your baked goods.

Create an Online Store in India for Electronics

Electronics is a niche forever in demand. Create your online store in India with the Aasaan app, sell your electronic goods and take advantage of this demand.

Create an Online Store in India for Furniture

More people are choosing to buy furniture from online stores. Take advantage of this trend by selling your furniture online. Create your online store in India selling furniture with the Aasaan app.

Create an Online Store in India to Sell your Service

The Aasaan app is not just for businesses selling products. If you offer a service like appliance repair, tailoring, or plumbing, you can also create your online store in India with the Aasaan app and sell your services.

Things to Remember Before You Create an Online Store in India

So you’ve decided to create your online store in India with the Aasaan app. Before you rush into it though, you must still do your research. A lot of work and planning goes into creating a successful online store. Here are some pointers to remember.

Know your Customer Inside Out

If you are going to create an online store in India, you must learn deeply about your ideal customer and his behaviour. Customer behaviour in India is not the same as it is in the West. It also varies across the country. Do in depth research of your target customers. Then define your ideal customer and craft a detailed persona.

Have a Clear Marketing Strategy

Before you create an online store in India, you must know this at all costs: your marketing will make or break your business. Marketing your store will serve two purposes: Bringing visitors to your store, and converting those visitors into your customers. Since your customers will be buying from your website, it is crucial to get as much traffic to it as possible. Everything from your social media page to your ad campaigns and your SEO has to be on point. Getting visitors to your website is all about being visible online. You can easily market your store online with the Aasaan app.

Focus on Product Images and Descriptions

Surveys have shown that an overwhelming majority of online shoppers pay close attention to the product image and description while making a buying decision. A professional well lit product image always beats a sloppy unclear image. Similarly, a product description should highlight the features of the product properly. It should answer the questions a visitor might have. Indian customers are becoming increasingly discerning. You must bear this in mind if you choose to create an online store in India.

Customer Service is of Paramount importance

In this fast-paced online age, one bad customer experience can spread like wildfire. Maintaining top notch customer service is compulsory if you want your online store to flourish. Just like how bad experiences can easily spread, similarly, good experiences can spread just as easily. Customer service can make or break your business. Don’t forget this when you create an online store in India.

Have your logistics under control

Where are you sourcing your products? Is your supply chain reliable? Have you partnered with a shipping company? Where are you storing your inventory? These questions and many more must be answered before you create an online store in India. Having a smooth and reliable supply chain is one of the foundations of the success of your online store.

Mistakes to Avoid When You Create Online Store in India

Everybody talks about what to do when you create your online store. Knowing what to avoid is equally important. Here is what NOT to do if your dream is to create an online store in India.

Choosing the Wrong Platform to Create your Website

The platform to choose to build your website can make or break your online store. Your platform decides the performance, appeal, design and security of your e-commerce website. Choosing a platform with comprehensive features - for example, the Aasaan app - will ensure that your website ticks all the boxes. Furthermore, your platform should be easy to use(especially important if you lack coding experience), and it should be within your budget.

Not Having a Store Logo

Creating your logo is one of the most important things to do when you create an online store in India. The logo is the first thing customers notice when they visit your website, and it’s how they recognize your business in the future. Your store needs to have a unique and memorable logo that will create a lasting impression on the minds of your website visitors. With the Aasaan app, you can display your logo clearly at the top of your website for visitors to see.

Not Using Images

Customers judge the quality of your store by how your website looks. If your website has lots of valuable and appealing images, it’s more likely to make a positive impression. A great idea is to use graphics as well. You should also ensure to have high quality product images. Customers are more likely to buy a product if they find its images appealing. With the Aasaan app, you can add high quality product images to your website.

Having No Marketing Strategy

No matter how great your online store is, it doesn’t matter if people don’t visit or buy. When you create an online store in India, you need to have a detailed marketing plan in place that gets a sustainable flow of visitors to your website. Use paid advertising, social media and search engine optimization to drive traffic to your store. Your website should also be optimized for making more sales. When you build your website with the Aasaan app, you can promote it on various channels and social media platforms from the app itself to drive traffic.

Not Making your Website Mobile-friendly

Responsive website design is the name of the game. Studies show that over 70% of e-commerce traffic comes from mobile devices. This trend is only increasing. In this scenario, why wouldn’t you optimize your website for mobile? You need to make your website mobile-friendly to tap into this rich stream of traffic and get more visitors. The Aasaan app allows you to create a mobile-optimized website that can be viewed optimally on all smartphone screens.

Business Models You Can Follow When You Create an Online Store in India

If you create your online store in India, there are multiple business models you can follow to make money. Here are the main models you can follow when you create your online store with the Aasaan app. When it comes to traditional business models, there are 4 types:
B2C – Business to consumer: In this business model, companies sell their products to the end user. They sell to you and me. For example, an online store that sells shoes.
B2B – Business to business: In a B2B business model, a business sells its product or service to another business. For example, companies that sell office furniture.
C2B – Consumer to business: C2B businesses allow individuals to sell goods and services to companies. C2B businesses usually sell services rather than products. A freelancer is a good example of a C2B business.
C2C – Consumer to consumer: A C2C business — also called an online marketplace — connects consumers to exchange goods and services and typically make their money by charging transaction or listing fees. A good example of this is reselling goods online.
When you specifically talk about e-commerce businesses, there are 3 popular value delivery methods:
D2C – Direct to consumer: This method aims to cut out the middleman and sell to the consumer directly.
White label and private label: To “white label” is to apply your name and brand to a generic product purchased from a distributor. In private labeling, a retailer hires a manufacturer to create a unique product for them to sell exclusively. With private labeling and white labeling, you can stay lean on your investments in design and production and look for an edge in technology and marketing.
Wholesaling: With this approach, the seller offers their product in bulk at a discount.
No matter which business model or value delivery method you follow, you can easily create your online store in India and build a strong business with the Aasaan app.

How to Create an Online Store in India with the Aasaan App?

Creating your online store in India with the Aasaan app is easier and faster than you could imagine. First up, you sign up with your phone number or email address, or through facebook or google. Then you add your account details such as your logo, address and social media links. Once that is done, customize your website settings such as payment, checkout and delivery. You are now ready to sell your products! Finally, you can now market your store on various platforms, and make it stand out using banners and sliders. And that’s it! Setting up your online store is really that easy. If you have any queries, you can go through our help articles or videos, or contact our experts. You can also book a personal session to have your questions answered in detail. So what are you waiting for? Download the Aasaan app and create an online store today!

Qualities of a Good E-commerce Website

When you create an online store in India, you must take care in building your website. Your site is the first impression customers will have of your business. Hence, everything about your website has to be top notch. Here are just some things you have to consider:
Responsive web design: Due to a great proportion of traffic coming from mobile devices, it is important for your website to be mobile-friendly. With the Aasaan app, you can build a mobile-friendly website in just a few minutes.
Good UI/UX: The main focus of your website should be making it as easy as possible for your customer to buy. Understand your target audience and design your website accordingly. You can build an intuitive and appealing website with the Aasaan app that makes the whole purchasing process a breeze for your customers.
Good SEO: SEO done correctly can place your site at the top of the search results, and with increasing competition it becomes a necessity to stand out from the crowd. The Aasaan app makes it easy to perform SEO on your website. SEO is discussed in further detail before.
Security Certificates: A secure site signals trustworthiness to customers. Make sure your site is secure, and that your customers know that. When you create your website with the Aasaan app, your new website gets an SSL security certificate as well, protecting it from attacks.
Easy payment process: Making the checkout process as seamless as possible is important to make more sales.Efficient and easy to use shopping carts are indispensable to the success of your e-commerce site. Furthermore, using a secure payment gateway is always beneficial. When you create your online store in India with the Aasaan app, you can receive payments quickly and securely through Razorpay.
Speed: Consumers are not patient enough to wait for a site to load when they have many other sites to choose from. Websites created with the Aasaan app load quickly for an ideal customer experience. If you want to create an online store in India, always consider this.
When you create your online store in India with the Aasaan app, you get all these benefits and much more!

How to Market Your Business After You Create an Online Store in India

Your work is not over after you create your online store in India. You also need to market your online store. A constant stream of visitors to your website is the lifeblood of your e-commerce business. To maintain sustainable traffic to your website, your marketing efforts need to be on point. The main marketing channels for e-commerce websites are given below:

SEO

SEO stands for Search Engine Optimisation. It is a set of practices followed so that a website ranks higher on Google’s search results. The higher a website’s rank, the more likely users are to click on it. You can perform effective SEO easily when you create your online store in India with the Aasaan app.

Social Media

Social media is getting increasingly critical in building an audience for your e-commerce business. More and more consumers are searching for products and brands on platforms like instagram. It’s mandatory to build your social media audience. You can create social media posts and share them to your pages directly from the Aasaan app itself when you create your online store in India. You can also add your page links on your website with the Aasaan app.

Paid Advertising

While SEO and social media are solid traffic sources for your website, building them up can take time. If you have just created an online store, paid advertising is one of the best ways to drive traffic and acquire new customers. In paid advertising, you pay to place certain pieces of content - text, images or videos - on various channels. You can place them on Google, Facebook or YouTube. Paid advertising is the best way to reach users who haven’t heard of your products or business.

Influencer Marketing

Influencer marketing is the practice of working with well-known social media personalities to build your audience and make more sales. Partnering with reputable influencers in your industry can bring lots of customers to your website. When you create an online store in India with the Aasaan app, don’t forget to use local influencers.